Digital Campaign Activation Specialist

Nestlé; Linda-a-Velha; Hybrid; EUR 28,000 - 36,000; Full time

Benefits offered by this job

Meal Allowance Card

Flex Benefits

Nestlé Club discounts

Company equipment

E-learning courses

Career progression

Job summary

Nestlé Business Solutions (NBS) in Lisbon, Portugal seeks a Campaign Deployment Specialist to deploy campaigns across email, push, and SMS channels for Nestlé brands. You will work with templates, perform HTML/CSS tasks, and set up audience segments to optimize engagement.

The role requires experience with various email marketing tools, strong English, and a passion for digital marketing. The position offers a hybrid work arrangement and opportunities for growth within IMS.

Qualifications

• Bachelor or master’s degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management or similar.
• Experience with any tool of Email Marketing (eg. MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, etc.).
• Knowledge of HTML or CSS.
• Proficiency in English (spoken and written).
• Ability to quickly learn new technologies and working methods.
• Good analytical skills.
• Knowledge on Marketing Automation/Creation of customer journeys (is a plus).
• Passion for the Digital Marketing field

Responsibilities

• Work with Nestlé brands to create email, push notification and SMS campaigns based on previously defined strategy.
• HTML creation based on templates including revising, and making changes/corrections when necessary.
• Implement database segmentation on email marketing tool.
• Design customer journeys according to the guidelines provided by the brands.
• Create A/B tests to improve engagement and deliverability.
• Monitor campaigns and create KPI reports.
• Ensure campaigns’ deliverability using email marketing best practices and analyzing KPI’s.
• Build effective relationships with internal and external international stakeholders.

Skills

English proficiency

Analytical skills

Quick learner

Digital Marketing passion

Education

Bachelor or Master in Marketing/Digital Marketing

Tools

MailChimp

RDStation

E-Goi

Adobe Campaign

Salesforce Marketing Cloud

Eloqua

Job description

Nestlé Business Solutions (NBS) in Lisbon, Portugal seeks a Campaign Deployment Specialist to deploy campaigns across email, push, and SMS channels for Nestlé brands. You will work with templates, perform HTML/CSS tasks, and set up audience segments to optimize engagement.

The role requires experience with various email marketing tools, strong English, and a passion for digital marketing. The position offers a hybrid work arrangement and opportunities for growth within IMS.