Campaign & Audience Architect (CRM & Segmentation)

Nestlé; Linda-a-Velha; Híbrido; EUR 42 000 - 62 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Meal allowance card

Flexible working environment

Competitive salary + annual bonus

Medical support at the office

Career progression & international exp

Resumo da oferta

Nestlé Business Solutions (NBS) is seeking a CRM Campaign and Audience Specialist to manage audience segments and email campaigns from brief to reporting. You will handle HTML emails, testing, and error resolution while targeting the right segments and coordinating with client approvals.

You will build automated campaigns, analyze performance, and collaborate with cross-functional teams to improve user experience. This role offers hybrid work and opportunities for growth within Nestlé.

Qualificações

• Bachelor’s degree in marketing, communications, or a related field.
• 3+ years of experience in audience segmentation and campaign management.
• Experience with Twilio Segment and Braze platforms.
• Strong analytical skills for data-driven optimization.

Responsabilidades

• Develop and execute audience segmentation strategies to optimize campaign performance.
• Build and maintain automated campaigns for timely messaging.
• Analyze campaign data and use insights to inform future strategies.
• Collaborate with product, design, and engineering to improve campaigns.
• Keep up to date with industry trends and best practices.
• Coordinate with CRM stakeholders to integrate guidelines and align service lines.
• Run operational reviews with markets to track service delivery and adherence to SLAs.
• Identify market knowledge gaps and propose actions to fill them.

Conhecimentos

Audience segmentation

Campaign management

Analytical skills

Independent work

Team collaboration

Project management

Formação académica

Bachelor's degree in marketing, communications, or a related field

Ferramentas

Twilio Segment

Braze

Descrição da oferta de emprego

Nestlé Business Solutions (NBS) is seeking a CRM Campaign and Audience Specialist to manage audience segments and email campaigns from brief to reporting. You will handle HTML emails, testing, and error resolution while targeting the right segments and coordinating with client approvals.

You will build automated campaigns, analyze performance, and collaborate with cross-functional teams to improve user experience. This role offers hybrid work and opportunities for growth within Nestlé.