Campaign & Audience Specialist

Nestlé; Linda-a-Velha; Híbrido; EUR 42 000 - 62 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Meal allowance card

Flexible working environment

Competitive salary + annual bonus

Medical support at the office

Career progression & international exp

Resumo da oferta

Nestlé Business Solutions (NBS) is seeking a CRM Campaign and Audience Specialist to manage audience segments and email campaigns from brief to reporting. You will handle HTML emails, testing, and error resolution while targeting the right segments and coordinating with client approvals.

You will build automated campaigns, analyze performance, and collaborate with cross-functional teams to improve user experience. This role offers hybrid work and opportunities for growth within Nestlé.

Qualificações

• Bachelor’s degree in marketing, communications, or a related field.
• 3+ years of experience in audience segmentation and campaign management.
• Experience with Twilio Segment and Braze platforms.
• Strong analytical skills for data-driven optimization.

Responsabilidades

• Develop and execute audience segmentation strategies to optimize campaign performance.
• Build and maintain automated campaigns for timely messaging.
• Analyze campaign data and use insights to inform future strategies.
• Collaborate with product, design, and engineering to improve campaigns.
• Keep up to date with industry trends and best practices.
• Coordinate with CRM stakeholders to integrate guidelines and align service lines.
• Run operational reviews with markets to track service delivery and adherence to SLAs.
• Identify market knowledge gaps and propose actions to fill them.

Conhecimentos

Audience segmentation

Campaign management

Analytical skills

Independent work

Team collaboration

Project management

Formação académica

Bachelor's degree in marketing, communications, or a related field

Ferramentas

Twilio Segment

Braze

Descrição da oferta de emprego

Position Snapshot

Location: Braga/Lisbon (Portugal)

Company: Nestlé Business Solutions (NBS)

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

Languages: Fluent in English

About Us

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for talents who are eager to learn, team player, digitally‑savvy, with an entrepreneurial mindset, and who can flourish in a fast‑paced, dynamic environment.

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

The CRM Campaign and Audience Specialist will be responsible for managing and optimizing audience segments and campaigns. This includes email campaign production and deployment across campaign CMT's from brief reception to monitoring and reporting, includes also planning and segmentation, the production and/or integration of HTML based emails, testing for functional and display quality, troubleshooting and correcting issues using HTML coding, target the correct segments, managing the client approval process and scheduling the campaign sending.

A day in the life of...

• Develop and execute audience segmentation strategies to optimize campaign performance and increase engagement.
• Build and maintain automated campaigns to ensure timely and relevant messaging to our users.
• Analyze campaign performance data and use insights to inform future strategies and optimizations.
• Collaborate with cross-functional teams, including product, design, and engineering, to develop new campaigns and improve the user experience.
• Keep up to date with the latest industry trends and best practices in audience segmentation and campaign optimization.
• Liaise with CRM Services key Business Stakeholders, to integrate Guidelines and align Service Lines. Liaise with CRM Campaign and Audience Coordinator for Continuous improvement.
• Run regular Operational review with Markets to track Service delivery. Get improvement actions listed and followed up until adherence to the committed Service level.
• Run periodic meetings with Business/Market to collect demand as well as ensure that market adhere to CRM Services pre-requisites. Identify Market/Business knowledge gap and propose action to market to fill those gaps.

What Will Make You Successful

• Bachelor's degree in marketing, communications, or a related field.
• 3+ years of experience in audience segmentation and campaign management, preferably within the tech industry.
• Experience with Twilio Segment and Braze platforms is strongly preferred.
• Strong analytical skills and experience using data to drive campaign optimization.
• Ability to work independently as well as in a team environment.
• Strong project management skills with the ability to manage multiple projects simultaneously.

What We Offer

Here at NBS we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work‑life balance. Joining us will bring you:

• Development of expertise in Nestlé’s Shared Solutions Business
• Immersion in a culturally diverse team
• Local and international exposure
• Flexible working environment
• Engagement and wellbeing activities
• Competitive salary and annual bonus according to your performance
• Meal allowance card
• Flex Benefits - at NBS you can choose what benefits are more suitable for you
• Make part of the Nestlé Club and get discount in several partners
• Free coffee (and good coffee) at the office
• Shop with special discounts for employees
• Company equipment according to professional needs
• Medical support available at the office
• E-learning courses and training program to get you where you aim to be
• Career progression and possibilities for international career