CRM Deployment Specialist

Nestle; Linda-a-Velha; Hybrid; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Development of Nestlé Shared Services

Flexible working environment

Competitive salary + annual bonus

Meal Allowance Card

Flexible benefits

Career progression

Job summary

Nestlé Business Solutions (NBS) is seeking a Campaign Deployment Specialist to ensure a good customer experience by deploying brand campaigns across email, push and SMS channels. You will work with Nestlé’s brands on strategy, HTML templates, segmentation and test campaigns to improve engagement.

You will design customer journeys, run A/B tests, monitor performance with KPI reports and maintain deliverability, collaborating with internal and international stakeholders.

Qualifications

• Bachelor or master’s degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management or similar.
• Experience with email marketing platforms such as Salesforce Marketing Cloud or alternatives (MailChimp, RDStation, E-Goi, Adobe Campaign, Eloqua).
• Knowledge of HTML or CSS.
• Proficiency in English (spoken and written).
• Ability to quickly learn new technologies and working methods.
• Good analytical skills.
• Knowledge of Marketing Automation/Creation of customer journeys is a plus.

Responsibilities

• Work with Nestlé’s brands to create email, push notification and SMS campaigns.
• HTML creation based on templates including revising and making changes.
• Implement database segmentation on email marketing tool.
• Design customer journeys according to brand guidelines.
• Create A/B tests to improve engagement and deliverability.
• Monitor campaigns and create KPI reports.
• Ensure campaigns’ deliverability using best practices and KPI analysis.
• Build relationships with internal and external international stakeholders.

Skills

Salesforce Marketing Cloud

HTML/CSS

English proficiency

Analytical skills

Digital marketing

Education

Bachelor/Master in Marketing or related field

Tools

MailChimp

RDStation

E-Goi

Adobe Campaign

Eloqua

Job description

Position Snapshot

Location: Lisbon or Braga

Company: Nestlé Business Solutions (NBS)

Full-time: Hybrid

About us

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Financial, HR, Integrated Marketing Services and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement of processes with colleagues across the world. We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment. If this describes you, and you are looking to join a business where you can really add value, it’s time to consider joining NBS!

Position Summary

NBS Integrated Marketing Services (IMS) is looking for a Campaign Deployment Specialist to provide a good customer experience for all Nestlé's clients by deploying the campaigns of the brands and work on different communication channels.

A day in the life of...

• Work with Nestlé’s brands to create email, push notification and SMS campaigns based on previously defined strategy;

• HTML creation based on templates including revising, and making changes/corrections when necessary;

• Implement database segmentation on email marketing tool;

• Design customer journeys according to the guidelines provided by the brands;

• Create A/B tests to improve engagement and therefore, deliverability;

• Monitorization of campaigns and creation of KPI reports;

• Ensure campaigns’ deliverability using email marketing best practices and analyzing KPI’s;

• Build effective relationships with internal and external international stakeholders.

What will make you successful

• Bachelor or master’s degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management or similar;

• Salesforce Marketing Cloud knowledge preferred, although not mandatory; experience with any other email marketing platform is acceptable (eg. MailChimp, RDStation, E-Goi, Adobe Campaign, Eloqua, etc.);

• Knowledge of HTML or CSS;

• Proficiency in English (spoken and written);

• Ability to quickly learn new technologies and working methods;

• Good analytical skills;

• Knowledge of Marketing Automation/Creation of customer journeys (is a plus);

• Passion for the Digital Marketing field

What we offer

Here at NBS Lisbon we care about our Talents, and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining NBS Lisbon will bring you:

• Development of expertise in Nestlé’s Shared Services Business

• Immersion in a culturally diverse team

• Local and International Exposure

• Flexible working environment

• Engagement and well-being activities

• Competitive salary and annual bonus according to your performance

• Meal Allowance Card

• Flex Benefits - At NBS you can choose what benefits are more suitable for you

• Make part of the Nestlé Club and get discount in several partners

• Company equipment according to professional needs

• E-learning courses and training program to get you where you aim to be

• Career progression and possibilities for International Career