Brand & Digital Senior Specialist

Beko Europe; Lisboa; On-site; EUR 35,000 - 55,000; Full time

Job summary

Beko Europe is seeking a Brand & Digital Senior Specialist to support development and execution of brand and digital marketing initiatives across consumer touchpoints, strengthening awareness, consideration and engagement. The role blends brand management with digital marketing, ensuring consistent brand positioning while driving campaigns across paid, owned and earned channels.

You’ll collaborate with internal teams and external partners to deliver integrated activities aligned with business

Qualifications

• Bachelor-level degree in marketing, business or a related field.
• 2–4 years of experience in Brand Management or Digital Marketing.
• Experience in FMCG, consumer electronics, home appliances, retail or e-commerce is advantageous.
• Hands-on experience coordinating digital campaigns with creative and media agencies.
• Solid knowledge of digital marketing channels, social media, SEO/SEM and digital advertising.
• Experience with web analytics and campaign performance tools.
• Strong MS Office skills, especially PowerPoint and Excel.
• Fluent Portuguese and English, written and spoken.

Responsibilities

• Support the development and implementation of the annual brand strategy and marketing plan.
• Ensure consistent brand identity, tone of voice, messaging and visuals.
• Coordinate branded campaigns and marketing materials.
• Support product launches through integrated brand activation plans.
• Monitor market trends and brand performance to identify growth opportunities.
• Collaborate with Sales, Product, Trade Marketing, PR and other functions for consistent execution.
• Plan, execute and optimize digital marketing campaigns across paid channels.
• Coordinate social media activities and agency management.
• Maintain and improve corporate/brand website content.
• Work with media and digital agencies to optimize campaigns for performance.
• Support SEO/SEM initiatives to improve visibility.
• Contribute to CRM, lead-gen, remarketing and consumer engagement efforts.
• Coordinate end-to-end campaigns across online and offline channels.
• Develop and localize creative assets with internal teams and external agencies.
• Create engaging branded content for different audiences and platforms.
• Manage campaign calendars, deadlines, approvals and deliverables.
• Ensure communications comply with brand standards and approvals.

Skills

Brand management

Digital marketing

Marketing analytics

SEO/SEM understanding

Content creation

Campaign coordination

Microsoft Office (PowerPoint, Excel)

Fluent English and Portuguese

Education

Bachelor's degree in Marketing, Business Administration, Communication, Advertising, Digital Marketing, or a related field

Tools

Web analytics tools

Campaign performance tools

Job description

The Brand & Digital Senior Specialist is responsible for supporting the development and execution of brand and digital marketing initiatives to strengthen brand awareness, consideration, and engagement across consumer touchpoints.

The role combines brand management and digital marketing, ensuring consistent brand positioning while driving effective campaigns across paid, owned, and earned channels. The Brand & Digital Specialist will work closely with internal stakeholders, agencies, media partners, and other external suppliers to deliver integrated marketing activities aligned with business objectives.

Key Responsibilities

Brand Management

• Support the development and implementation of the annual brand strategy and marketing plan, ensuring alignment with business priorities and brand positioning.
• Ensure consistent application of brand identity, tone of voice, messaging, and visual guidelines across all communication channels and consumer touchpoints.
• Coordinate the development and adaptation of brand campaigns, marketing materials, and communication assets.
• Support product launches and key commercial initiatives through integrated brand activation plans.
• Monitor market dynamics, consumer trends, competitor activities, and brand performance to identify opportunities for growth.
• Collaborate with Sales, Product, Trade Marketing, PR, and other relevant functions to ensure consistent execution of brand initiatives.

Digital Marketing

• Support the planning, execution, and optimization of digital marketing campaigns across paid search, paid social, display, video, and other relevant digital channels.
• Coordinate social media activities, including content planning, campaign activation, community-related initiatives, and agency management.
• Support the management and continuous improvement of the corporate/brand website, ensuring content is accurate, relevant, engaging, and aligned with brand guidelines.
• Work closely with media and digital agencies to optimize campaigns according to performance and business objectives.
• Support SEO and SEM initiatives to improve brand and product visibility throughout the consumer journey.
• Contribute to CRM, lead-generation, remarketing, and consumer engagement initiatives where applicable.

Campaign & Content Management

• Coordinate the end-to-end implementation of integrated marketing campaigns across online and offline channels.
• Manage the development and localization of creative assets in collaboration with internal teams and external agencies.
• Support the creation of engaging branded content adapted to different audiences and platforms.
• Coordinate campaign calendars, deadlines, approvals, and deliverables to ensure timely execution.
• Ensure all communications comply with corporate brand standards and relevant internal approval processes.

Performance & Analytics

• Monitor and analyze brand and digital marketing KPIs, including reach, impressions, engagement, traffic, conversion, ROAS, and other relevant performance indicators.
• Prepare regular campaign and digital performance reports, translating data into clear insights and recommendations.
• Use analytics and campaign results to identify optimization opportunities and improve future marketing activities.
• Support budget tracking and monitor marketing investments to ensure efficient allocation of resources.

Agency & Stakeholder Management

• Manage day-to-day relationships with creative, media, digital, social media, and other external agencies.
• Prepare clear agency briefs and ensure deliverables meet quality, timing, budget, and brand requirements.
• Collaborate effectively with local and regional/global marketing teams to adapt international strategies and campaigns to the local market.
• Build strong cross-functional relationships to ensure marketing activities support broader commercial priorities.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communication, Advertising, Digital Marketing, or a related field.
• Approximately 2-4 years of experience in Brand Management, Digital Marketing, Marketing Communications, or a similar role.
• Experience working in FMCG, consumer electronics, home appliances, retail, e-commerce, or other consumer-oriented industries is an advantage.
• Hands-on experience coordinating digital campaigns and working with creative and media agencies.
• Good understanding of digital marketing channels, social media, content marketing, SEO/SEM, and digital advertising.
• Experience with web analytics and campaign performance tools.
• Strong proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Fluent Portuguese and English, both written and spoken.

Why Join Beko Europe

Beko Europe is a leading home appliance company, dedicated to improving the lives of its consumers through a diverse range of innovative and sustainable products and solutions. As part of Beko, recognized as the "Number 1 Home Appliances Company in Europe," Beko Europe offers a portfolio of 16 brands including Beko, Hotpoint, Indesit, Whirlpool, Leisure and Blomberg, to name a handful, all providing quality appliances to millions of households.

Beko Europe promotes sustainability in the home, using advanced technology, skilled human resources and strong manufacturing capabilities to contribute to a better future. Our design approach focuses on people-centric solutions that seamlessly integrate functionality, sustainability and appealing design. The company is committed to exceeding consumer

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion.

For more information about us look at www.bekoeurope.com or follow us on LinkedIn.