Senior Brand & Digital Marketing Strategist

Beko Europe; Lisboa; Presencial; EUR 35 000 - 55 000; Tempo integral

Resumo da oferta

Beko Europe is seeking a Brand & Digital Senior Specialist to support development and execution of brand and digital marketing initiatives across consumer touchpoints, strengthening awareness, consideration and engagement. The role blends brand management with digital marketing, ensuring consistent brand positioning while driving campaigns across paid, owned and earned channels.

You’ll collaborate with internal teams and external partners to deliver integrated activities aligned with business

Qualificações

• Bachelor-level degree in marketing, business or a related field.
• 2–4 years of experience in Brand Management or Digital Marketing.
• Experience in FMCG, consumer electronics, home appliances, retail or e-commerce is advantageous.
• Hands-on experience coordinating digital campaigns with creative and media agencies.
• Solid knowledge of digital marketing channels, social media, SEO/SEM and digital advertising.
• Experience with web analytics and campaign performance tools.
• Strong MS Office skills, especially PowerPoint and Excel.
• Fluent Portuguese and English, written and spoken.

Responsabilidades

• Support the development and implementation of the annual brand strategy and marketing plan.
• Ensure consistent brand identity, tone of voice, messaging and visuals.
• Coordinate branded campaigns and marketing materials.
• Support product launches through integrated brand activation plans.
• Monitor market trends and brand performance to identify growth opportunities.
• Collaborate with Sales, Product, Trade Marketing, PR and other functions for consistent execution.
• Plan, execute and optimize digital marketing campaigns across paid channels.
• Coordinate social media activities and agency management.
• Maintain and improve corporate/brand website content.
• Work with media and digital agencies to optimize campaigns for performance.
• Support SEO/SEM initiatives to improve visibility.
• Contribute to CRM, lead-gen, remarketing and consumer engagement efforts.
• Coordinate end-to-end campaigns across online and offline channels.
• Develop and localize creative assets with internal teams and external agencies.
• Create engaging branded content for different audiences and platforms.
• Manage campaign calendars, deadlines, approvals and deliverables.
• Ensure communications comply with brand standards and approvals.

Conhecimentos

Brand management

Digital marketing

Marketing analytics

SEO/SEM understanding

Content creation

Campaign coordination

Microsoft Office (PowerPoint, Excel)

Fluent English and Portuguese

Formação académica

Bachelor's degree in Marketing, Business Administration, Communication, Advertising, Digital Marketing, or a related field

Ferramentas

Web analytics tools

Campaign performance tools

Descrição da oferta de emprego

Beko Europe is seeking a Brand & Digital Senior Specialist to support development and execution of brand and digital marketing initiatives across consumer touchpoints, strengthening awareness, consideration and engagement. The role blends brand management with digital marketing, ensuring consistent brand positioning while driving campaigns across paid, owned and earned channels.

You’ll collaborate with internal teams and external partners to deliver integrated activities aligned with business