Brand Manager

Flora Food Group; Lisboa; On-site; EUR 40,000 - 60,000; Full time

Job summary

Flora Food Group in Lisbon is seeking a Brand Manager to lead the development and execution of local brand plans for the Portuguese market, partnering with Sales and Trade teams to drive growth. You will manage end-to-end campaigns, launch product innovations, analyse performance, and translate insights into recommendations while maintaining the A&P budget.

The ideal candidate has a Bachelor's or Master's in Marketing or related field, 5+ years in FMCG, and strong data-driven, commercial

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of marketing experience in FMCG.
• Strong consumer orientation and ability to translate ideas into execution and financial results.
• Bilingual Portuguese and English (near-native level).

Responsibilities

• Develop and execute local brand plans for the Portuguese market.
• Manage end-to-end marketing campaigns and activations in line with brand guidelines.
• Lead successful product launches and renovations, including trade materials.
• Collaborate with Sales, Trade, and external agencies to ensure timely delivery.
• Analyze performance and KPIs, translating insights into actionable recommendations.
• Oversee the A&P budget and contribute to local pricing strategies.

Skills

Brand management

Campaign planning

Data analysis

Market research

Budget management

Project management

Strategic thinking

Education

Bachelor's or Master's degree in Marketing or related field

Job description

In this role, you will be part of the Marketing team, reporting to the Marketing Lead Iberia, and collaborating closely within a supportive and engaged team that jointly manages the portfolio and activity plans, while also working in strong partnership with the Sales and Trade teams. You will drive brand performance through a data-led approach, closely monitoring results against KPIs, evaluating return on investment for advertising and promotions, and translating insights into clear recommendations while anticipating risks and opportunities. By leveraging market research, category and brand performance data, market trends, and consumer behaviour, you will continuously identify opportunities for improvement.

You will take ownership of the development and execution of brand plans for the Portuguese market, while also supporting initiatives that increase penetration of key brands. Managing the end-to-end delivery of marketing activities, including campaigns and activation concepts in line with brand guidelines, will be a core part of your responsibilities. Working alongside internal stakeholders and external agencies, you will ensure the high-quality and timely delivery of key initiatives.

Additionally, you will lead the local launch of product innovations and renovations, overseeing the full process from planning through to execution, including trade marketing materials. You will contribute to building a deep understanding of the local market to generate insights that inform the definition, implementation, and tracking of growth strategies. The role also includes responsibility for analysing performance drivers, developing actionable recommendations, and managing the full A&P budget, as well as contributing to the definition of local pricing strategies and guidelines.

In close collaboration with the sales team and European stakeholders, you will help elevate the impact of marketing in Portugal by applying data-driven decision-making and strong consumer insights, ensuring that brand activities are locally relevant, culturally resonant, and competitive. Working within a broader cluster team, you will also have the opportunity to contribute to innovation projects and new product development, bringing fresh ideas and creativity to strengthen and grow the brand.

So, what does it take to be successful in this role? With a Bachelor's/Master's degree in Marketing, Business Administration, or any business-related field and a minimum 5years of marketing experience with proven track record in the FMCG industry, you are now with a deep passion for building brands and you have a holistic marketing skill set with strong consumer orientation and the ability to translate ideas and passion into execution and financial results .

We are looking for a Brand CEO with thesebehaviors:

Curiosity: understand the why behind the why

Make things happen: discuss, decide, deliver

Sweat the red: name it, own it, fix it

Own your numbers: know them, own them, move them

Growth mindset: back it, scale it or stop it

This role also requires a performance-driven professional who combines strong commercial and financial acumen with excellent analytical skills, and who thrives as a collaborative team player with outstanding interpersonal abilities.

The ideal candidate brings proven project management experience, along with exceptional planning and organisational skills, and the ability to prioritise effectively in a fast-paced environment. You are passionate, determined, and hands-on, demonstrating resilience, initiative, and strong commercial thinking while embracing agile ways of working.

As Brand Manager, you are motivated to challenge the status quo and actively seek opportunities for growth, with a deep passion for food and cooking and a natural curiosity driven by insight and consumer behaviour. Given our global environment, near-native or bilingual proficiency in Portuguese and English is essential.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

Brand Manager • Lisbon, Portuguese Republic, PT