B2B Lead Strategy & Automation Manager

SIXT; Lisboa; Presencial; EUR 70 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

The SIXT Lisbon Experience

Community & International Environment

Flexibility & Modern Work Setup

AI at your fingertips

Time Off & Wellbeing

Everyday Benefits

Employee Perks

Resumo da oferta

SIXT in Lisbon is seeking a Manager B2B Lead Strategy & Management to own the end-to-end B2B lead lifecycle, from generation to conversion, and to build automations with AI support that scale and improve performance.

You will define segmentation, scoring, and handover criteria, while developing KPIs and sharing insights with marketing and sales leadership. The role combines strategy with hands-on execution in a fast-paced, international team.

Qualificações

• Experience in or alongside B2B sales teams and understanding of lead and sales funnel dynamics.
• Familiarity with lead qualification and scoring frameworks (e.g., BANT/CHAMP/MEDDIC) is a plus.
• Experience with lead management systems such as Salesforce or HubSpot and enrichment tools like ZoomInfo.
• Ability to design end-to-end strategies and execute projects independently with a bias for action.
• Strong communication skills to align cross-functional teams across regions.
• Proven track record of stakeholder management, including senior stakeholders.

Responsabilidades

• Own the B2B lead lifecycle end-to-end from generation to conversion.
• Build and apply automated lead qualification workflows and AI-enabled rules.
• Define segmentation, lead scoring, decision rules, and handover criteria.
• Develop KPIs and pipeline health metrics, report lead-to-qualified conversion and time-to-first-touch.
• Shape and integrate tooling for the lead process, evaluate enrichment tools like ZoomInfo.
• Collaborate with Telesales, KAM, and GAM to define SLAs and feedback loops.

Conhecimentos

Sales experience

B2B sales

CRM tooling

Strategy & execution

Communication

Stakeholder mgmt

Ferramentas

Salesforce

HubSpot

ZoomInfo

Descrição da oferta de emprego

SIXT in Lisbon is seeking a Manager B2B Lead Strategy & Management to own the end-to-end B2B lead lifecycle, from generation to conversion, and to build automations with AI support that scale and improve performance.

You will define segmentation, scoring, and handover criteria, while developing KPIs and sharing insights with marketing and sales leadership. The role combines strategy with hands-on execution in a fast-paced, international team.