Senior SEO & GEO Specialist

Insightland; Wrocław; On-site; PLN 100,000 - 134,000; Full time

Benefits offered by this job

Autonomy in strategy

Pet-friendly office in center of Wrocl

Training & workshops

Access to AI solutions

Opportunity to test ideas

Job summary

Insightland, a Polish SEO & GEO specialist, is seeking a leader to drive client projects from strategy to execution in a data-driven way. You'll work with finance, development, content, analytics, and performance teams to optimize visibility and outcomes.

You'll manage large e-commerce clients, diagnose technical SEO issues, and translate business goals into clear actions while coordinating with stakeholders in Polish and English.

Qualifications

• Minimum 4 years SEO and project management experience.
• Ability to translate client goals into strategy and concrete actions.
• Experience working with clients and understanding business context of SEO (traffic, conversions, revenue).
• Fluent Polish and English communication.
• Experience with large e-commerce websites and migrations or SSR/CSR environments.
• Experience automating parts of work using APIs, scripts, AI, or workflows.

Responsibilities

• Lead SEO & GEO projects and own direction, priorities and results.
• Translate clients’ business goals into strategy and concrete actions.
• Analyse data, visibility and website health to identify high-potential areas.
• Diagnose technical SEO issues and recommend actionable solutions.
• Prioritise activities based on business impact, not just issue size.
• Lead client meetings, discuss results and next steps.
• Collaborate with DEV, Content, Analytics and Performance teams on changes.
• Monitor results and adjust strategy based on data.

Skills

SEO expertise

Project management

Client communication

Data analysis

Technical understanding

GEO knowledge

GSC GA4 usage

Tools

GSC

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Good SEO starts with one question: what does the client want to achieve, and what is standing in their way today?

Hi!We’re Insightland - a team of SEO & GEO specialists working with brands such as Bytom, Tatuum, Wojas and Wólczanka.

We create tailored-made strategies based on data, testing and real business impact. We work on brand visibility both in search engines and AI-generated answers, combining content, technology, data and brand authority.

In this role, you’ll lead SEO & GEO projects from both a strategic and business perspective: from understanding the client’s goals, through diagnosing challenges and prioritising actions, to monitoring results.

You’ll join a team with strong technical expertise, so we’re looking for someone who can understand and diagnose visibility-related challenges well.

What will you do:

• lead SEO & GEO projects and take ownership of their direction, priorities and results,
• translate clients’ business goals into strategy and concrete actions,
• analyse data, visibility and website health to identify areas with the greatest potential,
• diagnose technical SEO issues and recommend actionable solutions,
• prioritise activities based on their business impact, not just the scale of the issue,
• lead client meetings, discuss results and recommend next steps,
• collaborate with DEV, Content, Analytics and Performance teams on larger changes and implementations,
• monitor results and adjust the strategy based on data.

Apply if you:

• have at least 4 years of experience in SEO and managing projects,
• can analyse data and translate it into concrete recommendations,
• have experience working with clients and understand the business context of SEO activities, including traffic, conversions, revenue and client priorities,
• are comfortable working with GSC, GA4, Screaming Frog, Ahrefs/ Semrush and similar tools,
• have a strong understanding of Technical SEO and can diagnose issues related to areas such as indexing, rendering, information architecture, internal linking or migrations,
• can work effectively with DEV teams,
• can clearly explain complex topics to both technical and business stakeholders,
• set priorities independently and take ownership of your projects,
• communicate fluently and transparently in Polish and English,
• keep up with developments in GEO and see it as a natural direction for the evolution of SEO.
• experience working with large e-commerce websites,
• experience with server log analysis, SSR/CSR/headless environments, or participation in large-scale website migrations,
• experience automating parts of your work using APIs, scripts, AI or workflows.

What do we offer:

• a high level of autonomy and real influence over the strategy and direction of your projects,
• working with brands that take SEO & GEO seriously and expect us to act as a strategic partner,
• the opportunity to work on large, complex websites and real business challenges,
• collaboration and knowledge sharing with an experienced Technical, Content, Analytics & Performance team,
• access to our self-built tools, AI solutions and R&D projects,
• space to test your own ideas, automate processes and improve the way we work,
• opportunities to take part in training sessions and workshops,
• a culture based on partnership, trust and mutual respect,
• a modern, pet-friendly office in the centre of Wrocław,
• salary aligned with your experience, skills and level of independence, within the range of 10 - 14 000 PLN net (B2B) or 9 000 - 12 000 PLN gross (employment contract).

Recruitment process:

• Short introductory call with HR
• Meeting with the Team Leader
• A task (optional)
• Discussion and final decision

Sound like something for you?