SEO & GEO Specialist

Insightland; Wrocław; On-site; PLN 78,000 - 145,000; Full time

Benefits offered by this job

Stable role in growing company

Pet-friendly office in central Wroclaw

Job summary

Insightland is seeking a skilled SEO specialist to manage projects for Polish and international clients, with a focus on AI Search and data-driven decisions.

You will audit sites, analyze intent and visibility, and translate findings into actionable recommendations while collaborating directly with clients and the Team Leader.

The role offers a modern Wroclaw office, independence, and a salary ranging from 7k to 13k PLN net on B2B or 7k–10k PLN gross on employment, depending on experience.

Qualifications

• At least 2 years of SEO experience.
• Strong SEO skills and adaptability to AI Search trends.
• Experience with analytics tools such as GSC, GA4, Senuto, Semrush, or Ahrefs.
• Ability to translate data into clear decisions and recommendations.
• Experience managing multiple clients and setting priorities independently.

Responsibilities

• Run SEO & GEO projects for clients in Poland and international markets.
• Conduct audits and turn findings into actionable recommendations.
• Analyse search intent, visibility, and topic potential.
• Design strategies for building brand authority and visibility, including in AI Search.
• Diagnose problems and prioritise actions based on project needs.
• Test new formats and approaches to visibility in search engines and LLMs.
• Work directly with clients discussing results, recommendations, and next steps.
• Analyse data from GSC, GA4, and other SEO tools.
• Monitor performance and adjust strategy based on data.
• Use AI tools and proprietary solutions in day-to-day work.

Skills

SEO expertise

Data-driven decisions

Polish & English communication

Client management

Tools

GSC

GA4

Senuto

Semrush

Ahrefs

Job description

We work with brands such as Tatuum, Wólczanka, Nice To Fit You, and Bytom, connecting SEO & GEO with real business goals.

We help brands build visibility not only in traditional search engines, but also in AI-generated answers. We analyse data, identify growth opportunities, test new approaches, and turn insights into concrete actions.

What will you do:

• run SEO & GEO projects for clients in Poland and international markets,
• conduct audits and turn findings into clear, actionable recommendations,
• analyse search intent, visibility, and topic potential,
• design strategies for building brand authority and visibility, including in the context of AI Search,
• diagnose problems and prioritise actions based on project needs,
• test new formats and approaches to visibility in search engines and LLMs,
• work directly with clients and discuss results, recommendations, and next steps,
• analyse data from GSC, GA4, and other SEO tools,
• monitor performance and adjust strategy based on data,
• use AI tools and our proprietary solutions in your day-to-day work.

You might be a great fit if you:

• have at least 2 years of SEO experience,
• have strong SEO skills and understand how the field is changing under the influence of AI Search,
• are comfortable working with SEO and analytics tools such as GSC, GA4, Senuto, Semrush, or Ahrefs,
• can analyse data and turn it into clear decisions and recommendations,
• don’t just execute tasks, you think about why something should be done and what outcome it is meant to achieve,
• can independently manage your work and set priorities,
• are comfortable communicating directly with clients,
• are genuinely interested in how SEO, AI Search, LLMs, and new technologies are evolving,
• like testing ideas, validating assumptions, and looking for better solutions,
• communicate fluently and transparently in Polish and English,
• previous agency experience and managing several clients at the same time will be a plus.

What we offer:

• trust, clear goals, plenty of independence, and real ownership of your projects,
• the chance to work with brands that take SEO seriously and expect your recommendations,
• knowledge-sharing with specialists in SEO, AI Search, Analytics, and Content,
• access to proprietary tools, AI solutions, and R&D projects,
• space to test new SEO approaches and build our AI Search know-how together,
• participation in training sessions, workshops, and industry events,
• a stable role in a healthy, growing company where relationships are based on partnership and mutual respect,
• a modern, pet-friendly office in central Wrocław with a large terrace,
• salary depending on your experience, skills, and level of independence: 8 000 – 13 000 net on B2B or PLN 7 000 – 10 000 gross on an employment contract.

Recruitment Process:

• Short introductory call with HR
• Meeting with the Team Leader
• A task
• Discussion and final decision