Senior SEO & GEO Specialist

Hexe Capital Group; Wrocław; Hybride; PLN 100 000 - 156 000; Plein temps

Avantages offerts par ce poste

Pet-friendly office in Wroclaw center

Autonomy in strategy

Résumé du poste

Insightland, a team of SEO & GEO specialists, seeks a lead to drive SEO and GEO projects from strategy to execution. You will translate client goals into actionable plans, diagnose visibility challenges, and partner with technical and content teams to implement changes.

You will join a team with strong technical expertise, able to diagnose indexing, rendering, IA and migration issues while prioritising actions by business impact. Proficient Polish and English are required.

Qualifications

• At least 4 years of experience in SEO and managing projects.
• Experience with clients and understanding business context of SEO (traffic, conversions, revenue).
• Strong understanding of Technical SEO (indexing, rendering, IA, internal linking, migrations).
• able to work with DEV teams and explain complex topics to technical and business stakeholders.

Responsabilités

• Lead SEO & GEO projects and own their direction, priorities and results.

Connaissances

SEO management

Project management

Data analysis

Client communication

GEO knowledge

Outils

GSC

GA4

Screaming Frog

Ahrefs

Semrush

Description du poste

Good SEO starts with one question: what does the client want to achieve, and what is standing in their way today?

Hi! We’re Insightland – a team of SEO & GEO specialists working with brands such as Bytom, Tatuum, Wojas and Wólczanka.

We create tailored-made strategies based on data, testing and real business impact. We work on brand visibility both in search engines and AI-generated answers, combining content, technology, data and brand authority.

In this role, you’ll lead SEO & GEO projects from both a strategic and business perspective: from understanding the client’s goals, through diagnosing challenges and prioritising actions, to monitoring results.

You’ll join a team with strong technical expertise, so we’re looking for someone who can understand and diagnose visibility-related challenges well.

What you’ll do:

• lead SEO & GEO projects and take ownership of their direction, priorities and results,
• translate clients’ business goals into strategy and concrete actions,
• analyse data, visibility and website health to identify areas with the greatest potential,
• diagnose technical SEO issues and recommend actionable solutions,
• prioritise activities based on their business impact, not just the scale of the issue,
• lead client meetings, discuss results and recommend next steps,
• collaborate with DEV, Content, Analytics and Performance teams on larger changes and implementations,
• monitor results and adjust the strategy based on data.

You’ll be a good fit if:

• have at least 4 years of experience in SEO and managing projects,
• can analyse data and translate it into concrete recommendations,
• have experience working with clients and understand the business context of SEO activities, including traffic, conversions, revenue and client priorities,
• are comfortable working with GSC, GA4, Screaming Frog, Ahrefs/ Semrush and similar tools,
• have a strong understanding of Technical SEO and can diagnose issues related to areas such as indexing, rendering, information architecture, internal linking or migrations,
• can work effectively with DEV teams,
• can clearly explain complex topics to both technical and business stakeholders,
• set priorities independently and take ownership of your projects,
• communicate fluently and transparently in Polish and English,
• keep up with developments in GEO and see it as a natural direction for the evolution of SEO.

What we offer:

• experience working with large e-commerce websites,
• experience with server log analysis, SSR/CSR/headless environments, or participation in large-scale website migrations,
• experience automating parts of your work using APIs, scripts, AI or workflows.

What we offer:

• a high level of autonomy and real influence over the strategy and direction of your projects,
• working with brands that take SEO & GEO seriously and expect us to act as a strategic partner,
• the opportunity to work on large, complex websites and real business challenges,
• collaboration and knowledge sharing with an experienced Technical, Content, Analytics & Performance team,
• access to our self-built tools, AI solutions and R&D projects,
• space to test your own ideas, automate processes and improve the way we work,
• opportunities to take part in training sessions and workshops,
• a culture based on partnership, trust and mutual respect,
• a modern, pet-friendly office in the centre of Wrocław,
• salary aligned with your experience, skills and level of independence, within the range of 10 - 14 000 PLN net (B2B) or 9 000 - 12 000 PLN gross (employment contract).