Content & Linkbuilding Specialist (SEO/ AI Search)

Insightland; Wrocław; On-site; PLN 72,540 - 113,832; Full time

Benefits offered by this job

Partnership-based atmosphere

Access to in-house tools

Opportunities for training and workshops

Modern office in Wrocław

Job summary

Insightland in Wrocław is searching for a Content & Linkbuilding Specialist (SEO/AI Search) with a strong foundation in creating data-driven content strategies. You'll work closely with clients to influence strategy and measurable outcomes, focusing on both content creation and link building.

This role offers the opportunity to engage in innovative SEO practices, particularly in the evolving landscape of AI Search. Join a talented team and contribute to impactful projects while enjoying a modern office environment.

Qualifications

• Minimum 2 years of experience in SEO, focusing on content and link building.
• Fluent in Polish and English.
• Experience using SEO tools such as GA4 and GSC.

Responsibilities

• Create and implement content strategies for both Polish and international markets.
• Analyze data with GSC and GA4 and make strategic decisions.
• Work directly with clients on setting goals and priorities.

Skills

SEO strategy

Data analysis

Content creation

Link building

Client communication

Tools

GA4

GSC

Senuto

Semrush

KWFinder

Job description

Content & Linkbuilding Specialist (SEO/ AI Search)

Words have power, but only when backed by data, strategy and tests.

If content means more to you than just texts with keywords, link building doesn’t end with the number of links, you see SEO as a dynamic evolution toward AI Search and LLMs, and performance analysis is your starting point for the next experiments, then… don’t close this tab.

We’re Insightland— a team of specialists that has been creating SEO and AI Search strategies for brands such as Medicine, Tatuum, Nice to Fit You, and Venicci for years.

We create tailor‑made campaigns based on data, testing, and real business impact. We analyze, plan, experiment, and draw conclusions — instead of relying on checklists.

The direction we’re heading:

We’re actively developing our AI Search offering, treating it as a natural evolution of SEO, including:

• optimizing content for language models (LLMs)
• building brand visibility in AI-generated answers
• testing new content formats, structures, and quality signals
• developing link building and mention strategies as key elements of brand authority in AI Search

We’re looking for someone who finds the evolution of SEO toward AI Search genuinely exciting – someone who wants to test, observe, analyze, and build know‑how with us, both in content and link building.

About the role:

As a Content & Linkbuilding Specialist (SEO/AI Search), you’ll co‑create content and link building strategies end‑to‑end — from concept and data, through implementation, to measurable results.

You’ll have real influence over the direction of our work, collaborate closely with clients, and develop solutions that combine content, links, and mentions into a coherent strategy that goes beyond the classic SEO approach.

We’re looking for someone who:

• thinks innovatively
• can draw insights from data
• wants to be part of AI Search development in practice (not just in theory)
• and takes real ownership of content and link building strategies

What you’ll be doing:

In this role, you’ll be responsible for content and link building strategies in SEO and AI Search projects by:

• creating and implementing content strategies (Polish and international markets)
• analyzing data (GSC, GA4) and translating it into concrete strategic decisions
• testing new approaches to content, including in the context of AI Search and LLMs
• working directly with clients: setting goals, priorities, and recommendations
• conducting content audits and proposing meaningful improvements
• collaborating with copywriters: creating guidelines, reviewing, and optimizing content
• participating in migrations, international projects, and larger implementations
• planning, developing, and evaluating link building strategies
• analyzing the impact of links, mentions, and domain authority on visibility in SEO and AI Search
• working with AI tools and our in‑house solutions

Apply if you:

• have at least 2 years of experience in SEO (content + link building)
• communicate fluently in Polish and English
• use tools such as GA4, GSC, Senuto, Semrush, KWFinder, and AI tools
• can analyze user intent and turn it into effective content
• have experience working with clients and managing projects
• think analytically and can draw conclusions from data
• are proactive, curious about change, and eager to test new solutions
• are excited about the evolution of SEO toward AI Search, including the role of links, mentions, and authority in working with LLMs

What we offer

• Work in a thriving company where the atmosphere and relationships are based on partnership and mutual respect
• Trust, clear goals, and real impact on projects – you create the client strategy and plan your own calendar
• Work with brands that take SEO seriously (like Medicine or Tatuum) and are waiting for your recommendations
• A team that exchanges knowledge you won’t find on the internet; our most experienced specialists will share it with you (we support and value good ideas)
• Access to tools and solutions created in‑house (AI, backlink scoring system, R&D projects)
• Opportunities to participate in trainings, workshops, and industry events
• A modern office in the center of Wrocław (spacious, pet‑friendly with excellent coffee)
• Salary adequate to your experience and skills in the range of: 7 800 – 10 200 PLN (B2B net on invoice) or 6 500 – 8 500 PLN (gross on employment contract)

Recruitment Process

• Short introductory call with HR
• Meeting with the Team Leader
• A task
• Discussion and final decision

Sounds like something for you? Apply — we’d love to meet you!