Senior Media Buyer

The Wolf Stack; Multan; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

The Wolf Stack is seeking a results-driven Media Buyer with 3–5 years of proven experience to plan, execute, and optimize paid media campaigns across Meta, Google Ads, TikTok, and other performance channels.

You will manage budgets, test creatives, monitor analytics, and drive measurable ROI for multiple brands and internal projects.

Qualifications

• 3–5 years of professional media buying experience (agency or in-house).
• Monthly ad spends between $10K–$50K+ managed.
• Proven results in improving lead quality and reducing CPA via optimization.
• Strong analytical mindset with ability to translate data into strategy.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta, Google, TikTok and other channels.
• Manage budgets, test creatives, monitor performance, and report ROI.
• Collaborate with creative and tech teams to align funnels and tracking.

Skills

Media buying

Facebook/Instagram ads

Google Ads

Analytics

Budget management

Tools

UTMs

Pixels

CAPI

Job description

Company Description

The Wolf Stack has provided strategic solutions to over 550 clients across 76+ countries over the last three years. Our team of 50+ professionals specializes in high-impact services such as Meta & Google Ads, funnel building, GoHighLevel automation, and CRM integrations. We focus on delivering innovative strategies that drive measurable growth, optimize business processes, and maximize ROI. With a commitment to quality and results, we empower businesses worldwide to achieve their goals efficiently and effectively.

Role Description

We’re looking for aresults-driven Media Buyerwith3–5 years of proven experiencein planning, executing, and optimizing paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other performance channels.

You’ll be responsible for managing budgets, testing creatives, monitoring analytics, and driving measurable ROI for multiple brands and internal projects.

Qualifications

• 3–5 years of professional media buying experience (agency or in-house).
• Proven success managingmonthly ad spends between $10K–$50K+.
• Demonstrated results in improvinglead quality and reducing CPAthrough creative optimization and funnel alignment.
• Strong analytical mindset with ability to interpret data and convert insights into strategy.
• Excellent collaboration with creative and tech teams.

Key Concepts & Terminologies

Candidate must be well-versed with:

• Media buying models:CPM, CPC, CPA, ROAS, CTR, CPL
• Attribution methods:First click, Last click, Data-driven, View-through
• Tracking systems:Pixels, UTMs, CAPI, Conversion tracking
• Funnels & stages:Awareness, Consideration, Conversion, Retention
• Testing frameworks:A/B testing, Split testing, Creative fatigue monitoring
• Ad copy principles:Hook, Value prop, CTA clarity, Offer stacking
• Budget management:Scaling strategies, pacing, and daily optimization cycles