Media Buyer

Abendsoft Ltd.; Lahore; On-site; PKR 700,000 - 1,100,000; Full time

Job summary

Abendsoft Ltd. in Lahore is seeking a results-driven Media Buyer to join our performance marketing team. You will create, manage, and optimise paid social campaigns across Facebook, Instagram, and TikTok to drive customer acquisition and ROAS for our e-commerce brands.

The role requires strong data sense, creative collaboration, and precise targeting, with daily timing and schedule Monday-Saturday, 12 PM–9 PM.

Qualifications

• 3+ years of experience managing Facebook/Meta ad campaigns.
• Deep knowledge of campaign structures, optimisation, and pixel data.
• Strong copywriting and creative direction for ads.
• Proficiency with Meta Ads Manager, Google Analytics, and Shopify.
• Data-driven mindset with strong Excel/Google Sheets skills.
• Experience with UK/EU/US e-commerce markets.

Responsibilities

• Plan, launch, and manage paid media campaigns across Facebook, Instagram, and TikTok.
• Develop media buying strategies to scale profitable ad accounts.
• Analyse performance data and insights to improve ROI and CPA.
• Collaborate with creative teams to brief and test new ad creatives.
• Conduct audience research and refine targeting strategies.
• Report on campaign performance and budget pacing.
• Manage daily budgets and adjust spend based on performance.
• Define and track KPIs across paid channels.
• Communicate performance reports and growth strategies.
• Prioritize growth initiatives aligned with company goals.
• Develop tailored growth plans for each e-commerce brand.

Skills

Facebook Ads

Ad Campaigns

Data Analysis

Excel/Sheets

Copywriting

TikTok Ads

Tools

Meta Ads Manager

Google Analytics

Shopify

Job description

We’re looking for a results-driven Media Buyer to join our performance marketing team. In this role, you’ll be responsible for creating, managing, and optimising high-performing paid social campaigns across Facebook and Instagram. Your goal will be to drive customer acquisition and return on ad spend (ROAS) for our e-commerce brands. You should have a strong grasp of data, ad creative, and audience targeting — and be confident making decisions that directly impact revenue growth.

Ideal for someone with strong attention to detail, analytical thinking, and a genuine passion for paid media and e-commerce growth.

Working Days: Monday - Saturday

Office Timing: 12 PM - 9 PM

Responsibilities

• Plan, launch, and manage paid media campaigns across platforms (Facebook, Instagram, TikTok) with a focus on driving traffic, conversions, and ROI.
• Develop media buying strategies to scale profitable ad accounts
• Analyse performance data and provide insights to improve ROI and CPA
• Collaborate with creative teams to brief and test new ad creatives
• Conduct audience research and refine targeting strategies
• Stay updated on platform changes, algorithm updates, and industry best practices
• Report regularly on campaign performance and budget pacing
• Manage daily budgets, scaling and adjusting spend based on performance
• Ad Copy: Develop compelling ad copy aligned with the brand's goals and audience.
• KPI Tracking: Define and track key performance indicators across paid media channels to measure success.
• Task Prioritization: Identify key priorities within multiple projects and ensure you stay focused on high-impact activities that drive the most value.
• Communication: Maintain clear and consistent communication, presenting performance reports, growth strategies, and ensuring alignment on goals.
• Growth Initiative Prioritization: Strategically prioritize growth initiatives by evaluating their potential impact, aligning them with our goals, and ensuring resources are allocated to the most critical opportunities.
• Growth Strategy: Develop and execute tailored growth plans for each of our e-commerce brands, focusing on scaling revenue and optimizing profit margins

Requirements

• Proven experience managing Facebook/Meta ad campaigns with trackable results - Minimum 3 years
• Deep understanding of campaign structures, optimisation, and pixel data
• Strong copywriting and creative direction skills for ad creatives
• Proficient with Meta Ads Manager, Google Analytics, and Shopify
• Data-driven mindset with strong Excel/Google Sheets skills
• Ability to A/B test and iterate rapidly
• Excellent time management and communication skills
• Familiarity with TikTok Ads or Google Ads is a bonus
• Experience working with UK/EU/US e-commerce markets