Digital Marketing Expert

Nord Assist; Pakistan; On-site; PKR 1,339,000 - 2,232,000; Full time

Job summary

Nord Assist seeks a results-driven digital marketing specialist to own paid search, paid social, SEO, and email campaigns. You’ll translate the marketing budget into predictable leads and revenue, plan campaigns, track results, and optimize based on data, partnering with sales and content teams to align with business goals.

You will manage paid ad campaigns (Meta, Google, TikTok), email/SMS sequences, SEO support, and analytics setup, staying ahead of platform updates and trends to improve

Qualifications

• 1+ years of experience running digital marketing campaigns.
• Hands-on experience with Meta Ads Manager and/or Google Ads.
• Strong understanding of funnels, conversion tracking, and attribution.
• Comfortable reading analytics dashboards and pulling insights.
• Experience with email/SMS marketing platforms.
• Basic understanding of SEO principles and keyword research.
• Excellent communication and ability to collaborate with remote teams.

Responsibilities

• Plan, launch, and manage paid ad campaigns (Meta, Google, TikTok).
• Optimize campaigns for cost per lead, ROAS, and conversion rate.
• Build and manage email/SMS marketing campaigns and sequences.
• Conduct keyword research and support on-page/off-page SEO efforts.
• Set up and monitor tracking, pixels, and conversion events.
• Analyze campaign performance and turn data into actionable reports.
• Coordinate with designers and copywriters to produce ad creatives.
• A/B test landing pages, ad copy, and creatives to improve performance.
• Stay current with platform updates, algorithm changes, and trends.

Skills

Paid advertising

Meta Ads Manager

Google Ads

Analytics dashboards

Email marketing

SMS marketing

SEO basics

Funnel understanding

Data analysis

Remote collaboration

Tools

GA4

Google Tag Manager

GoHighLevel

HubSpot

Job description

Employment Type: Full-Time / Part-Time / Contract

About the Role

You will own performance across paid search, paid social, SEO, and email campaigns. Your mission is to turn a marketing budget into predictable leads and revenue — planning campaigns, tracking results, and continuously optimizing based on what the data tells you. You’ll work closely with the sales and content teams to keep every channel aligned with business goals.

Core Responsibilities

• Plan, launch, and manage paid ad campaigns (Meta, Google, TikTok)
• Optimize campaigns for cost per lead, ROAS, and conversion rate
• Build and manage email/SMS marketing campaigns and sequences
• Conduct keyword research and support on-page/off-page SEO efforts
• Set up and monitor tracking, pixels, and conversion events
• Analyze campaign performance and turn data into actionable reports
• Coordinate with designers and copywriters to produce ad creatives
• A/B test landing pages, ad copy, and creatives to improve performance
• Stay current with platform updates, algorithm changes, and trends

You Will Succeed If You Have

• 1+ years of experience running digital marketing campaigns
• Hands-on experience with Meta Ads Manager and/or Google Ads
• Strong understanding of funnels, conversion tracking, and attribution
• Comfortable reading analytics dashboards and pulling insights
• Experience with email/SMS marketing platforms
• Basic understanding of SEO principles and keyword research
• Strong communication skills and ability to work with remote teams
• Analytical mindset with attention to detail

Nice to Have

• Experience with GoHighLevel, HubSpot, or similar marketing platforms
• Google Ads or Meta Blueprint certification
• Experience with GA4, Google Tag Manager, or server-side tracking
• Basic graphic design or copywriting skills
• Experience marketing for agencies or multiple client accounts

What You’ll Work On

• Paid ad campaigns (Meta, Google, TikTok)
• Email and SMS marketing sequences
• SEO and content strategy support
• Conversion tracking and analytics setup
• Landing page and creative A/B testing