Social Media Ads Strategist

ITN; Karachi Division; Vor Ort; PKR 669.600 - 892.800; Vollzeit

Zusammenfassung

ITN is looking for a Social Media Ads Strategist based in Karachi, Pakistan. The candidate will be responsible for planning and managing paid advertising campaigns on social media platforms to enhance brand awareness and drive sales. Key responsibilities include developing strategies, managing ad performance, and optimizing budgets. Required skills include expertise in social media platforms, analytical abilities, and strong communication skills. A Bachelor's degree in Marketing or a related field is preferred.

Qualifikationen

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Experience in digital marketing or paid advertising.
• Certifications in social media advertising are a plus.

Aufgaben

• Develop and execute paid social media advertising strategies.
• Manage and optimize ad campaigns on platforms like Facebook and Google Ads.
• Monitor ad performance metrics such as CTR, CPC, conversions, and ROI.
• Perform A/B testing for ad creatives and targeting.
• Manage advertising budgets and optimize spending.

Kenntnisse

Social media advertising platforms

Campaign setup and optimization

Analytical skills

Pixel tracking

Copywriting skills

Budget management

Communication skills

Ausbildung

Bachelor’s degree in Marketing, Business, or related field

Experience in digital marketing or paid advertising

Certifications in social media advertising

Jobbeschreibung

A Social Media Ads Strategist is responsible for planning, creating, managing, and optimizing paid advertising campaigns across social media platforms to increase brand awareness, generate leads, and drive sales. They analyze campaign performance, audience behavior, and marketing trends to maximize return on investment (ROI).

Key Responsibilities:

• Develop and execute paid social media advertising strategies
• Create, manage, and optimize ad campaigns on platforms like Meta Platforms (Facebook & Instagram) and Google Ads
• Conduct audience research and competitor analysis
• Monitor ad performance metrics such as CTR, CPC, conversions, and ROI
• Perform A/B testing for ad creatives, copy, and targeting
• Manage advertising budgets and optimize spending
• Create campaign reports and performance insights
• Coordinate with designer for ad creatives
• Implement retargeting and lead generation campaigns
• Stay updated with social media trends and platform algorithm changes

Required Skills:

• Strong knowledge of social media advertising platforms
• Experience with campaign setup, targeting, and optimization
• Analytical skills and performance tracking
• Understanding of pixel tracking, conversion APIs, and retargeting
• Copywriting and ad creative strategy skills
• Budget management and ROI optimization
• Communication and problem-solving skills

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (preferred)
• Experience in digital marketing or paid advertising
• Certifications in social media advertising are a plus