Digital Media Buyer

Marketing Mavens; Lahore; On-site; PKR 250,000 - 350,000; Full time

Benefits offered by this job

Health Insurance

Mental Health Care Coverage

Grocery Stipend

Professional Development Fund

Job summary

Marketing Mavens is seeking a Digital Media Buyer to plan, implement, and optimize PPC campaigns for a UK-based client portfolio. You will analyze performance, report insights, and collaborate with teams to maximize ROI.

The role requires strong knowledge of Google Ads, GA4, DV360, and Microsoft Ads, plus experience with analytics and reporting tools. Global campaign experience and a 9:00–17:00 GMT+5 work window are expected.

Qualifications

• Bachelor's degree or equivalent.
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer.
• Excellent quantitative analytical skills and ability to draw insights from raw data.
• Proficiency with Google Ads (Search 360, DV360, YouTube, Shopping, etc.), Google Ads Manager, Data Studio, Google Tag Manager, and Facebook Ads.
• Knowledge of Universal Analytics and GA4; able to create reports and conversion events in GA4.
• Experience with Google Suite, Slack, Trello, Monday, Canva or similar tools.
• Bonus: Experience with Amazon Ads.

Responsibilities

• Plan, create and manage PPC campaigns across channels.
• Keyword research and management to optimise bids.
• Optimise bidding at keywords, placements, devices, demographics.
• Daily account management and budget control.
• Devise A/B tests to improve conversions.
• Write engaging copy to improve CTAs and landing pages.
• Monitor, evaluate and report campaign performance weekly/monthly.
• Create GA4 conversion tracking tags and import to GA4/paid channels.
• Stay updated on PPC trends and tools.

Skills

Quantitative analysis

PPC optimization

Campaign reporting

GA4 expertise

Data visualization

Education

Bachelor's degree or equivalent

Tools

Google Ads

Google Ads Manager

DV360

GA4

Google Tag Manager

Data Studio

Microsoft Ads

Facebook Ads

Canva

Slack

Trello

Monday

Canva Pro

Job description

Our partners in the UK are looking to strengthen their growth marketing agency with a Digital Media Buyer who’s full of drive and determination. The ideal candidate will develop, implement, track and manage a portfolio of clients within an agency environment. This opportunity provides excellent global experience to a wide range of industries such as finance, marketing, technology and eCommerce.

Key attributes

Excellent written and spoken English is a must-have skill for this position. The Digital Media Buyer will be an integral member of our client’s team and responsible for a wide variety of PPC campaign optimisation duties with a focus on maximising return on investment. This position requires flexibility, organisation, strong quantitative analysis skills, attention to detail, commitment to meeting crucial deadlines, as well as the ability to produce solid results.

How You’ll Contribute

• Plan, create and manage PPC campaigns across a variety of channels.
• Keyword research and management to optimise bids (add PPC keywords and negative keywords).
• Optimise bidding at keywords, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
• Devise and implement effective A/B tests to optimize conversion rates.
• Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators.
• Create automated workflows in Google Analytics with Campaign Monitor integration.
• Stay on top of search engine and PPC industry trends.
• Create conversion tracking tags with the help of Google Tag Manager and then import them to GA4 and other paid channels.

Qualifications

• Bachelor's degree or equivalent.
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer
• Candidate must possess excellent quantitative analytical skills - be able to understand raw data and draw insightful conclusions.
• Command over Google Ads (Search 360, DV360, Youtube, Shopping, etc), Google Ads Manager, Data Studio, Google Tag Manager, Programmatic Display Ads, Microsoft Ads, and Facebook Ads is a must.
• Have a good understanding of Universal Analytics and Google Analytics 4 is also necessary. Must be able to create reports and conversion events on GA4.
• Have experience working with Google Suite, Slack, Trello, Monday, Canva etc. or similar project management and design tools.
• Bonus: Experience with Amazon Ads.

Job Timings: 9:00 AM to 5:00 PM GMT +5 (UK Time)

Base Salary: 250,000 - 350,000

Benefits: Health Insurance, Mental Health Care Coverage, Grocery Stipend, Professional Development Fund