Performance Media Executive

IO DIGITAL; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

IO DIGITAL is seeking a data-driven Performance Media Executive to plan, launch, and optimise paid media campaigns across Meta, Google, TikTok, and other platforms. You will turn budgets into measurable revenue and collaborate with account, creative, and analytics teams to translate client objectives into high-performing campaigns.

The ideal candidate has 2+ years of hands-on experience with Meta and Google Ads, GA4, Looker Studio, and strong reporting skills, delivering improvements in ROAS and

Qualifications

• 2+ years hands-on paid media campaign management in agency or performance-driven settings.
• Strong experience with Meta Ads Manager and Google Ads platforms.
• Proficiency in GA4, Looker Studio, and conversion tracking basics.
• Ability to plan budgets, pacing, and bid strategies for ROAS optimisation.

Responsibilities

• Plan, set up, and manage paid media campaigns across Meta Ads, Google Ads, TikTok, and other platforms.
• Monitor performance daily and optimise toward ROAS, CPA, CTR, and conversions.
• Manage budgets, pacing, and bidding to maximise efficiency and targets.
• Build audience segments, retargeting pools, and implement pixels and tracking.
• Run A/B tests across creatives, audiences, placements, and landing pages.
• Prepare performance reports and dashboards with actionable insights.
• Collaborate with creative and account teams to brief and iterate on assets.
• Support planning, forecasting, and budget allocation for pitches and active accounts.
• Stay updated with platform changes and new channels.

Skills

Paid Social: Meta Ads Manager

Paid Social: TikTok Ads

Paid Search: Google Ads

Analytics: GA4

Looker Studio

Budget management

Reporting & dashboards

Communication & presentation

Job description

Summary

We are looking for a data-driven Performance Media Executive to plan, launch, and optimise paid media campaigns that deliver measurable business outcomes for our clients. The ideal candidate combines hands‑on platform expertise across Meta and Google with a sharp analytical mindset, turning budgets into efficient, revenue‑generating results. This role sits at the heart of our performance practice, working closely with account, creative, and analytics teams to translate client objectives into campaigns that perform.

Responsibilities

• Plan, set up, and manage paid media campaigns across Meta Ads, Google Ads, TikTok, and other digital platforms
• Monitor campaign performance daily and optimise toward key KPIs such as ROAS, CPA, CTR,and conversion rate
• Manage budgets, pacing, and bid strategies to maximise efficiency and hit performance targets
• Build and refine audience segments, lookalikes, and retargeting pools; implement and QA pixels, conversion events, and tracking
• Run structured A/B tests across creatives, audiences, placements, and landing pages, and act on the results
• Prepare clear performance reports and dashboards (GA4, Looker Studio, native platform reporting) with actionable insights
• Collaborate with creative and account teams to brief, launch, and iterate on campaign assets
• Support media planning, forecasting, and budget allocation for pitches and active accounts
• Stay current with platform updates, algorithm changes, privacy shifts, and emerging channels

Requirements

Experience

2+ years of hands‑on experience managing paid media campaigns, ideally in an agency or performance-driven environment

Skills & Competencies

• Paid Social: Meta Ads Manager (Facebook / Instagram), TikTok Ads, campaign structure and optimisation
• Paid Search: Google Ads (Search, Shopping, Display, Performance Max), keyword and bid management
• Analytics: GA4, Google Tag Manager, conversion tracking, UTM discipline
• Reporting: Looker Studio, Excel / Google Sheets, building dashboards and performance narratives
• Tracking & Attribution: pixel setup, Conversions API awareness, attribution fundamentals
• Commercial: budget management, pacing, ROAS / CPA modelling, and cost‑aware optimisation
• Tools: Meta Business Suite, Google Ads Editor, and structured campaign management workflows
• Communication: strong ability to present performance results and recommendations to clients and stakeholders

Education

• Commercial: budget management, pacing, ROAS / CPA modelling, and cost‑aware optimisation
• Tools: Meta Business Suite, Google Ads Editor, and structured campaign management workflows
• Communication: strong ability to present performance results and recommendations to clients and stakeholders

Nice To Have

• Experience across e-commerce, QSR, fintech, telecom, or fashion/beauty verticals
• Familiarity with Shopify, e-commerce funnels, and catalogue / dynamic product ads
• Exposure to programmatic, YouTube, LinkedIn, or affiliate/influencer campaigns
• Certifications: Meta Blueprint, Google Ads, or GA4
• Understanding of creative performance and the ability to brief high-converting ad concepts
• A portfolio or case studies of campaigns you have scaled with measurable results