Senior Performance Media Associate

IO DIGITAL; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

IO DIGITAL is seeking a Senior Performance Media Associate to lead digital media strategy and execution across key accounts. You will drive data-driven decisions, manage budgets, and act as a strategic advisor to clients.

Proven experience across Google Ads, Meta, and programmatic campaigns is essential, with strong analytical and communication skills to thrive in a fast-paced, collaborative environment.

Qualifications

• 2–3 years of experience in digital media planning and performance marketing.
• Experience with Google Ads, Meta, and/or Programmatic platforms.
• Strong analytical skills and experience with data tools like Google Analytics, Looker Studio.
• Excellent communication and client management.
• Ability to thrive in a fast-paced, collaborative environment.
• Experience with performance creatives and A/B testing is a plus.

Responsibilities

• Develop and execute data-driven digital media strategies across paid search, social, programmatic and emerging platforms.
• Liaise with media partners to align on strategic goals, negotiate media buys, and implement digital solutions.
• Oversee execution of media plans including trafficking, QA, pacing, optimization and platform implementation.
• Manage media budgets and monitor spend and performance monthly.
• Establish reporting standards, analyze campaign results, and present insights to clients.
• Build and maintain strong client relationships and act as a strategic advisor.
• Explore emerging platforms while leveraging existing media partner relationships for favorable deals.
• Collaborate with internal creative, strategy, and tech teams for holistic campaign success.

Skills

Digital media planning

Performance marketing

Google Ads

Meta Ads

Programmatic

Analytical skills

Client management

A/B testing

Tools

Google Analytics

Looker Studio

Job description

We are looking for a Senior Performance Media Associate to lead and manage digital media strategy, execution, and innovation across key accounts. This role requires a performance-driven mindset, excellent media knowledge, and the ability to lead client relationships with a consultative and results-oriented approach.

Key Responsibilities

• Develop and execute data-driven digital media strategies across paid search, social, programmatic, and emerging platforms to meet campaign objectives.
• Liaise with media partners to align on strategic goals, negotiate media buys, and implement innovative digital solutions.
• Oversee the flawless execution of media plans, including trafficking, QA, pacing, optimization, and platform implementation.
• Be accountable for media budgets, ensuring optimal spend and performance efficiency on a monthly basis.
• Establish reporting standards, analyze campaign results, and present actionable insights to clients.
• Build and maintain strong client relationships, act as a strategic advisor, and consistently drive the digital agenda forward.
• Explore emerging platforms and technologies while maintaining and leveraging existing media partner relationships for favorable deals and first-mover opportunities.
• Work closely with internal creative, strategy, and tech teams to ensure holistic campaign success.

Requirements

• 2–3 years of experience in digital media planning and performance marketing.
• Proven track record in managing paid media campaigns across Google Ads, Meta, and/or Programmatic platforms.
• Strong analytical skills and experience with data tools like Google Analytics, Looker Studio, or similar.
• Excellent communication and client management skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Experience with performance creatives and A/B testing is a plus.