Digital Media Buyer

Jobtailor; Lahore; On-site; PKR 600,000 - 900,000; Full time

Job summary

Jobtailor in Lahore invites a results-driven PPC Specialist to lead paid search campaigns across multiple channels. You will conduct keyword research, optimize bids, and continually refine ad copy to improve CTR and conversion rates.

You will analyze performance data, create weekly and monthly client reports, and implement A/B tests to maximize ROI. Strong English communication and hands-on experience with Google Ads and GA4 are essential.

Qualifications

• 2–3 years of work experience in PPC/Media Buying.
• Excellent written and spoken English.
• Strong analytical skills and ability to derive insights from data.
• Proficient with Google Ads including Search 360, DV360, YouTube, and Shopping.

Responsibilities

• Plan, create, and manage PPC campaigns across various channels
• Conduct keyword research and manage PPC and negative keywords to optimize bids
• Optimize bids by keyword, placement, device, geographic, demographic, and other levels
• Perform daily PPC account management and review underperforming keywords

Skills

PPC Campaign Management

Data Analysis

Conversion Rate Optimization

English Proficiency

Education

Bachelor's degree or equivalent

Tools

Google Ads

GA4

Google Tag Manager

Data Studio

Microsoft Ads

Facebook Ads

Amazon Ads

Job description

• Plan, create, and manage PPC campaigns across various channels
• Conduct keyword research and manage PPC and negative keywords to optimize bids
• Optimize bids by keyword, placement, device, geographic, demographic, and other levels
• Perform daily PPC account management and review underperforming keywords
• Ensure campaigns stay within weekly and monthly ad spend budgets
• Maintain Quality Score, impression share, and other key metrics
• Devise and implement A/B tests to optimize conversion rates
• Write concise ad copy and modify CTAs to improve click-through and landing-page conversion rates
• Monitor, evaluate, and present campaign performance through weekly and monthly client reports
• Analyze trends, goals, opportunities, and key performance indicators
• Create automated workflows in Google Analytics with Campaign Monitor integration
• Track search engine and PPC industry trends
• Create conversion-tracking tags using Google Tag Manager and import them into GA4 and other paid channels
• Develop, implement, track, and manage a portfolio of agency clients

Requirements

• Bachelor's degree or equivalent
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer
• Excellent written and spoken English
• Excellent quantitative analytical skills; ability to understand raw data and draw insightful conclusions
• Command over Google Ads (Search 360, DV360, YouTube, Shopping, etc.)
• Experience with Google Ads Manager, Data Studio, Google Tag Manager, Programmatic Display Ads, Microsoft Ads, and Facebook Ads
• Good understanding of Universal Analytics and Google Analytics 4
• Ability to create reports and conversion events on GA4
• Experience working with Google Suite, Slack, Trello, Monday, Canva, or similar project management and design tools
• Experience with Amazon Ads is a bonus

Core Competencies

Demonstrates expertise in managing PPC campaigns across various channels, optimizing bids, and analyzing performance metrics. Proficient in utilizing Google Ads, Google Analytics, and project management tools to drive campaign success and improve conversion rates.

Highest-signal resume keywords

• PPC Campaign Management
• Google Ads Proficiency
• Data Analysis Skills
• Conversion Rate Optimization
• Google Analytics Expertise

Hard Skills

• PPC Campaign Management
• Keyword Research
• Bid Optimization
• A/B Testing
• Ad Copywriting
• Conversion Tracking
• Data Analysis
• Quality Score Maintenance
• Client Reporting
• Performance Metrics Evaluation

Soft Skills

• Excellent Written Communication
• Excellent Spoken Communication
• Quantitative Analytical Skills

Industry Keywords

• PPC
• Media Buying
• Programmatic Display Ads
• Search Engine Marketing
• Digital Advertising
• Campaign Performance
• Impression Share
• Ad Spend Budgeting
• Conversion Events
• Amazon Ads

Tools & Technologies

• Google Ads
• Google Analytics 4
• Google Tag Manager
• Google Suite
• Slack
• Trello
• Monday
• Canva
• Data Studio
• Microsoft Ads