Performance Media Executive

IODIGITAL; Karachi Division; On-site; PKR 1,200,000 - 2,100,000; Full time

Job summary

IODIGITAL is seeking a data-driven Performance Media Executive to plan, launch, and optimise paid media campaigns that deliver measurable business outcomes. You will work across Meta, Google, TikTok, and other platforms, translating client objectives into high-performance campaigns with robust measurement and reporting.

You will join a collaborative team and contribute to budgets, pacing, and strategy while staying ahead of platform updates and privacy shifts.

Qualifications

• 2+ years of hands-on paid media campaign management
• Experience with Meta, Google, and performance metrics
• Ability to build insights and present to clients
• Familiarity with GA4 and Looker Studio

Responsibilities

• Plan, set up, and manage paid media campaigns across Meta Ads, Google Ads, TikTok, and other digital platforms
• Monitor campaign performance daily and optimise toward ROAS, CPA, CTR, and conversion rate
• Manage budgets, pacing, and bid strategies to maximise efficiency
• Build and refine audience segments, lookalikes, and retargeting pools; implement and QA pixels, conversion events, and tracking
• Run structured A/B tests across creatives, audiences, placements, and landing pages, and act on the results
• Prepare clear performance reports and dashboards (GA4, Looker Studio, native platform reporting) with actionable insights
• Collaborate with creative and account teams to brief, launch, and iterate on campaign assets
• Support media planning, forecasting, and budget allocation for pitches and active accounts
• Stay current with platform updates, algorithm changes, privacy shifts, and emerging channels

Skills

Paid Social

Paid Search

Analytics

Reporting

Tracking & Attribution

Budget Management

Meta Ads Manager

Google Ads

Campaign Optimisation

Education

Commercial

Tools

Communication

Tools

GA4

Looker Studio

Pixel Setup

Consolidated Tracking

Job description

Summary

We are looking for a data-driven Performance Media Executive to plan, launch, and optimise paid media campaigns that deliver measurable business outcomes for our clients. The ideal candidate combines hands-on platform expertise across Meta and Google with a sharp analytical mindset, turning budgets into efficient, revenue-generating results. This role sits at the heart of our performance practice, working closely with account, creative, and analytics teams to translate client objectives into campaigns that perform.

Responsibilities

• Plan, set up, and manage paid media campaigns across Meta Ads, Google Ads, TikTok, and other digital platforms
• Monitor campaign performance daily and optimise toward key KPIs such as ROAS, CPA, CTR,and conversion rate
• Manage budgets, pacing, and bid strategies to maximise efficiency and hit performance targets
• Build and refine audience segments, lookalikes, and retargeting pools; implement and QA pixels, conversion events, and tracking
• Run structured A/B tests across creatives, audiences, placements, and landing pages, and act on the results
• Prepare clear performance reports and dashboards (GA4, Looker Studio, native platform reporting) with actionable insights
• Collaborate with creative and account teams to brief, launch, and iterate on campaign assets
• Support media planning, forecasting, and budget allocation for pitches and active accounts
• Stay current with platform updates, algorithm changes, privacy shifts, and emerging channels

Requirements

2+ years of hands‑on experience managing paid media campaigns, ideally in an agency or performance-driven environment

Experience

• Paid Social: Meta Ads Manager (Facebook / Instagram), TikTok Ads, campaign structure and optimisation
• Paid Search: Google Ads (Search, Shopping, Display, Performance Max), keyword and bid management
• Analytics: GA4, Google Tag Manager, conversion tracking, UTM discipline
• Reporting: Looker Studio, Excel / Google Sheets, building dashboards and performance narratives
• Tracking & Attribution: pixel setup, Conversions API awareness, attribution fundamentals
• Commercial: budget management, pacing, ROAS / CPA modelling, and cost-aware optimisation
• Tools: Meta Business Suite, Google Ads Editor, and structured campaign management workflows
• Communication: strong ability to present performance results and recommendations to clients and stakeholders

Education

• Commercial: budget management, pacing, ROAS / CPA modelling, and cost-aware optimisation
• Tools: Meta Business Suite, Google Ads Editor, and structured campaign management workflows
• Communication: strong ability to present performance results and recommendations to clients and stakeholders

Nice to Have:

• Experience across e-commerce, QSR, fintech, telecom, or fashion/beauty verticals
• Familiarity with Shopify, e-commerce funnels, and catalogue / dynamic product ads
• Exposure to programmatic, YouTube, LinkedIn, or affiliate/influencer campaigns
• Certifications: Meta Blueprint, Google Ads, or GA4
• Understanding of creative performance and the ability to brief high-converting ad concepts
• A portfolio or case studies of campaigns you have scaled with measurable results

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