Google Ads Expert

Abendsoft Ltd.; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Abendsoft Ltd. is seeking a results-driven Google Ads Media Buyer to join our performance marketing team. You’ll create, manage, and scale campaigns across Search, Shopping, Display, YouTube, and PMAX to drive customer acquisition and strong ROAS for multiple e-commerce brands.

Ideal candidates have sharp analytical skills, deep understanding of paid search interactions, and a proactive testing mindset. You’ll work with large budgets, solve problems quickly, and make performance-focused

Qualifications

• 3+ years managing Google Ads campaigns
• Budget exposure £100k+ monthly budgets in UK, EU, AU, USA regions
• Bachelor's degree in Business or related field
• Strong knowledge of Google Analytics (GA4) and GTM
• Experience with Shopify and e-commerce funnels
• Excellent reporting and communication skills

Responsibilities

• Plan, build, and manage Google Ads campaigns across Search, Shopping, PMAX, Display, YouTube
• Develop scaling strategies to improve CPA, ROAS, and conversions
• Analyse campaign performance daily and optimize based on data
• Set up and maintain Merchant Center feeds with data accuracy
• Conduct keyword research and audience segmentation
• Collaborate with designers to test ad creatives and landing pages
• Build dashboards using Google Analytics, GA4, and Sheets
• A/B test creative, bidding strategies, and landing pages
• Keep up with Google Ads updates and best practices
• Work across multiple brands with different audiences and markets
• Track spend, pacing, and forecast performance against targets

Skills

Analytical skills

Budget management

Campaign optimization

Data analysis

Communication

A/B testing

Education

Bachelor's degree in Business or related field

Tools

Google Ads

GA4

Google Tag Manager

UTM tracking

Merchant Center

Job description

We’re looking for a results-driven Google Ads Media Buyer to join our performance marketing team. In this role, you’ll be responsible for creating, managing, and scaling high-performing campaigns across Search, Shopping, Display, YouTube, and Performance Max. Your primary goal will be to drive consistent customer acquisition and strong ROAS across multiple e-commerce brands.

This role is ideal for someone with sharp analytical skills, a deep understanding of how users interact with paid search and shopping, and a proactive mindset when it comes to testing and optimizing campaigns. You must be confident working with large budgets, solving problems fast, and making performance-focused decisions that directly impact revenue.

Working Days: Monday - Saturday

Office Timing: 12 PM - 9 PM

Our Hiring Process

• Initial screening call with the HR team
• First technical interview
• Technical assessment/task assignment
• Final technical interview
• Offer extended to the selected candidate

Responsibilities

• Plan, build, and manage Google Ads campaigns (Search, Shopping, PMAX, Display, YouTube) focused on acquisition and ROI
• Develop scaling strategies that maintain or improve CPA, ROAS, and conversion rate
• Analyse campaign performance daily, spotting trends and making data-backed optimisations
• Set up and maintain Google Merchant Centre feeds, ensuring data accuracy and compliance
• Conduct keyword research, competitor analysis, and audience segmentation
• Collaborate with designers and copywriters to test ad creatives and landing pages
• Build and maintain reporting dashboards using Google Analytics, GA4, and Sheets
• A/B test creative, bidding strategies, and landing pages to constantly improve performance
• Keep up with Google Ads updates, algorithm changes, and best practices
• Work across multiple brands, each with different target audiences, markets, and growth goals
• Track spend, pacing, and forecast campaign performance against business targets

Requirements

• Minimum 3 years of hands-on experience managing Google Ads campaigns, ideally with £100k+ monthly budgets in UK, EU, AU , USA regions.
• Bachelor's degree required in Business or a related field, with knowledge of Google Ads.
• In-depth understanding of Google Search, Shopping, Performance Max, and Merchant Centre
• Strong experience with Google Analytics (GA4), Google Tag Manager, and UTM tracking
• High-level Excel / Google Sheets skills for data analysis and performance reporting
• Proven ability to hit and exceed ROAS targets while scaling campaigns
• Excellent communication skills – able to present clear reports, insights, and recommendations
• Experience with Shopify and e-commerce funnel optimization
• Bonus: Experience with Meta Ads, TikTok Ads, or affiliate marketing strategies

Interested in this position? Click below to apply.