Performance Marketing Pro: Meta & Google Ads for E-commerce

Enrich Labs; Pakistan; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

Enrich Labs is seeking a Performance Marketing Specialist to plan, execute, and optimize paid media campaigns across Meta Ads and Google Ads, driving revenue growth for a portfolio of brands.

You will own accounts, optimize ROAS, manage budgets, and collaborate with creative and analytics teams to test ad creatives and landing pages. Experience in ecommerce and agency settings is highly valued.

Qualifications

• 3–5+ years hands-on experience managing Meta Ads and Google Ads campaigns.
• Experience in E-commerce/D2C performance marketing is preferred.
• Agency background with multiple accounts is a strong plus.
• Fluency with ROAS, CAC/CPA, and campaign architecture analysis.
• Strong copywriting and creative testing skills.
• Data-driven with strong analytical and A/B testing skills.

Responsibilities

• Own and operate Meta Ads and Google Ads accounts daily, including campaign structure and optimization.
• Scale spend profitably while maintaining ROAS and CAC/CPA targets.
• Manage Google Shopping/Performance Max alongside Meta Ads with unified budgeting.
• Develop and test high-performing ad creatives with the creative team.
• Conduct audience segmentation, A/B testing, and optimization.
• Monitor and report key metrics and present performance updates to stakeholders.
• Ensure accurate tracking and attribution setup across Meta Pixel/CAPI and GA4.

Skills

Campaign management

E-commerce marketing

ROAS optimization

A/B testing

Data analysis

Multi-account management

Ad copywriting

Tools

Meta Ads

Google Ads

Google Merchant Center

Shopify

GA4 / Pixel tracking

AI reporting tools

Job description

Enrich Labs is seeking a Performance Marketing Specialist to plan, execute, and optimize paid media campaigns across Meta Ads and Google Ads, driving revenue growth for a portfolio of brands.

You will own accounts, optimize ROAS, manage budgets, and collaborate with creative and analytics teams to test ad creatives and landing pages. Experience in ecommerce and agency settings is highly valued.