Performance Marketing Specialist – Meta & Google Ads

Enrich Labs; Pakistan; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

Enrich Labs is seeking a Performance Marketing Specialist to plan, execute, and optimize paid media campaigns across Meta Ads and Google Ads, driving revenue growth for a portfolio of brands.

You will own accounts, optimize ROAS, manage budgets, and collaborate with creative and analytics teams to test ad creatives and landing pages. Experience in ecommerce and agency settings is highly valued.

Qualifications

• 3–5+ years hands-on experience managing Meta Ads and Google Ads campaigns.
• Experience in E-commerce/D2C performance marketing is preferred.
• Agency background with multiple accounts is a strong plus.
• Fluency with ROAS, CAC/CPA, and campaign architecture analysis.
• Strong copywriting and creative testing skills.
• Data-driven with strong analytical and A/B testing skills.

Responsibilities

• Own and operate Meta Ads and Google Ads accounts daily, including campaign structure and optimization.
• Scale spend profitably while maintaining ROAS and CAC/CPA targets.
• Manage Google Shopping/Performance Max alongside Meta Ads with unified budgeting.
• Develop and test high-performing ad creatives with the creative team.
• Conduct audience segmentation, A/B testing, and optimization.
• Monitor and report key metrics and present performance updates to stakeholders.
• Ensure accurate tracking and attribution setup across Meta Pixel/CAPI and GA4.

Skills

Campaign management

E-commerce marketing

ROAS optimization

A/B testing

Data analysis

Multi-account management

Ad copywriting

Tools

Meta Ads

Google Ads

Google Merchant Center

Shopify

GA4 / Pixel tracking

AI reporting tools

Job description

We are hiring on behalf of our partner company for a Performance Marketing Specialist to plan, execute, and optimize paid media campaigns across Meta Ads and Google Ads, driving revenue growth across a portfolio of brands and accounts.

Key Responsibilities:

• Own and operate Meta Ads and Google Ads accounts hands-on daily, including campaign structure, budget pacing, bidding, and optimization.


• Scale spend profitably while maintaining ROAS and CAC/CPA targets, defending spend decisions with clear data.


• Manage Google Shopping/Performance Max campaigns alongside Meta Ads, ensuring a unified view of performance and budget allocation across both platforms.


• Develop and test high-performing ad creatives in collaboration with the creative team, tailored to each account's audience and objectives.


• Conduct audience segmentation, A/B testing, and continuous optimization to improve campaign efficiency across accounts.


• Monitor and report on key metrics (ROAS, CAC/CPA, CTR, conversion rate) and present clear performance updates and recommendations to stakeholders.


• Ensure accurate tracking and attribution setup across platforms (Meta Pixel/CAPI, Google Tags/GA4).

Required Skills & Qualifications:

• 3-5+ years of hands-on experience managing both Meta Ads and Google Ads campaigns.


• Experience in E-commerce/D2C performance marketing is strongly preferred.


• Experience working in a performance marketing agency managing multiple accounts across different industries (large or enterprise agency background is a strong plus).


• Fluency in ROAS, CAC/CPA, and campaign architecture analysis.


• Strong understanding of ad creative and copywriting, with a sharp eye for high-performing concepts.


• Data-driven mindset with strong analytical and A/B testing skills.


• Ability to manage multiple accounts simultaneously while maintaining accuracy and meeting deadlines.

Required Skills & Qualifications:

• Meta Blueprint and/or Google Ads Certification


• Experience with Shopify or other e-commerce platforms


• Experience with Google Merchant Center and product feed management


• Familiarity with AI tools for reporting, creative development, or campaign optimization