Performance Marketing Expert

HexaClicks; Lahore; On-site; PKR 1,000,000 - 1,400,000; Full time

Job summary

HexaClicks is looking for a results-driven Performance Marketing Expert in Lahore to plan, launch, and optimize paid campaigns across Google Ads and Meta platforms, driving ROAS and lead generation.

You will analyze data in GA4/GTM, refine bidding strategies, and collaborate with creative and web teams to improve landing pages and conversion rates. Immediate joiners preferred; US-based client experience is a plus.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing or related field.
• 2+ years managing Google Ads and Meta Ads campaigns.
• Strong analytical mindset with data-driven approach.
• Experience handling lead generation and e-commerce campaigns.

Responsibilities

• Plan, launch, and optimize Google Ads (Search, Performance Max, Display, YouTube, Remarketing) and Meta Ads campaigns.
• Conduct keyword and audience research.
• Monitor daily campaign performance and optimize bids, budgets, audiences, creatives, and landing pages to improve ROAS and CPA.
• Set up and troubleshoot conversion tracking using GA4, GTM, Google Ads, and Meta Pixel.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with creative and web teams to improve landing page conversion rates.
• Perform competitor analysis and identify growth opportunities.
• Manage campaign budgets while achieving lead generation and revenue targets.

Skills

Campaign Management

Analytics

Bidding Strategies

ROAS Optimization

Audience Targeting

Conversion Rate Optimization

Reporting

Excel/Sheets

Education

Bachelor's Degree in Marketing

Tools

Google Ads Manager

Meta Ads Manager

GA4

GTM

Meta Pixel

Google Ads Conversion Tracking

Job description

We are looking for a results-driven and proactive Performance Marketing Expert with proven experience in managing paid campaigns across multiple digital channels. The ideal candidate should have strong analytical skills, a data-driven mindset, and the ability to optimize campaigns for maximum ROI and performance.

Key Responsibilities:

• Plan, launch, and optimize Google Ads (Search, Performance Max, Display, YouTube, Remarketing) and Meta Ads campaigns.
• Conduct keyword and audience research.
• Monitor daily campaign performance and optimize bids, budgets, audiences, creatives, and landing pages to improve ROAS and CPA.
• Set up and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, Google Ads Conversion Tracking, and Meta Pixel.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with the creative and web teams to improve landing page conversion rates.
• Perform competitor analysis and identify growth opportunities.
• Manage campaign budgets while achieving lead generation and revenue targets.
• Stay up to date with platform updates and industry best practices.

Requirements:

• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Proficiency in Google Analytics 4 and Google Tag Manager.
• Experience with Meta Pixel, Google Ads Conversion Tracking, and conversion attribution.
• Knowledge of keyword research tools and campaign structure.
• Strong understanding of bidding strategies, quality score, audience targeting, remarketing, and conversion rate optimization.
• Proficient in Microsoft Excel or Google Sheets for reporting and analysis.
• Strong analytical, communication, and problem-solving skills.

Educational & Experience requirements:

• Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field
• 2 plus years managing Google Ads and Meta Ads campaigns

Important Note:

• Candidates should demonstrate a strong analytical mindset with proven experience managing lead generation and e-commerce campaigns.
• Must be comfortable handling monthly ad budgets, making data-driven optimization decisions, and working closely with designers, developers, and account managers.
• Experience with US-based clients is highly preferred. Immediate joiners will be given preference.

Location:

Gulberg V, Lahore

Timings:

9:30 AM – 6:30 PM