Performance Marketer

Abendsoft Ltd.; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Abendsoft Ltd. is seeking a results-driven Performance Marketer to lead paid advertising across Google, Meta, and TikTok. You will drive customer acquisition, profitability, and scalable growth for multiple international e-commerce and D2C brands from our Lahore office.

The role requires strong analytics, deep knowledge of paid search, shopping, paid social, and audience targeting, with experience handling large budgets and data-driven decision making to maximize ROAS and profitability.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 5+ years hands-on performance marketing or digital ads.
• Proven experience with Google Ads & Meta Ads with measurable results.
• Experience managing large budgets (£100k+ monthly) across multiple markets.
• Strong analytical, data-driven problem solving.
• Proficient in Excel/Google Sheets and GA4 tagging.
• Excellent communication and reporting skills.

Responsibilities

• Plan, build, and manage high-performing paid campaigns across Google, Meta, and TikTok.
• Optimise campaigns for ROAS, CPA, and profitability.
• Develop paid social strategies for multi-brand e-commerce.
• Scale profitable campaigns while controlling budgets.
• Analyse daily performance, identify trends, and implement optimisations.
• Collaborate with creative and product teams on assets.

Skills

Hands-on exp

Google Ads

Meta Ads

GA4

Excel

Data analysis

Analytical

Budget mgmt

Campaign optimisation

Education

Bachelor’s degree in Business Administration/Marketing

Tools

Shopify

Google Merchant Center

Google Tag Manager

UTM tracking

Job description

We’re looking for a results-driven and analytical Performance Marketer to join our performance marketing team. In this role, you’ll be responsible for creating, managing, optimising, and scaling high-performing paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant digital advertising platforms.

Your primary goal will be to drive consistent customer acquisition, profitable revenue growth, and strong Return on Ad Spend (ROAS) across multiple international e-commerce and D2C brands.

This role is ideal for someone with sharp analytical skills, a deep understanding of paid search, shopping, paid social, ad creative, and audience targeting. You should be confident working with large advertising budgets, solving problems quickly, and making data-driven decisions that directly impact revenue and profit margins.

Working Days: Monday - Saturday

Office Timing: 12 PM - 9 PM

Our Hiring Process

• Initial screening call with the HR team
• First technical interview
• Technical assessment/task assignment
• Final technical interview
• Offer extended to the selected candidate

Responsibilities

• Plan, build, launch, and manage high-performing paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.
• Manage Google Search, Shopping, Performance Max (PMax), Display, and YouTube campaigns focused on customer acquisition and ROI.
• Develop and execute paid social strategies across Facebook and Instagram, with a focus on traffic, conversions, and profitable growth.
• Create tailored performance marketing strategies for multiple e-commerce brands, each with different target audiences, markets, and growth objectives.
• Develop scaling strategies that maintain or improve CPA, ROAS, conversion rate, and overall profitability.
• Manage daily advertising budgets, spend pacing, and campaign scaling according to business targets.
• Take ownership of campaign performance and make proactive decisions to maximise marketing efficiency.

2. Campaign Optimisation & Performance Growth

• Analyse campaign performance daily, identify trends, and implement data-backed optimisations.
• Monitor and improve key performance metrics, including ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and revenue.
• Identify underperforming campaigns, ad sets, audiences, keywords, and creatives, and take corrective action.
• Test and optimise bidding strategies, campaign structures, audience targeting, ad placements, and budget allocation.
• Develop and implement A/B testing strategies for ad creatives, ad copy, landing pages, audiences, and bidding approaches.
• Scale profitable campaigns while maintaining target acquisition costs and return on ad spend.
• Identify opportunities to improve customer acquisition efficiency and profit margins.

3. Google Ads & Shopping Management

• Build and manage Google Search, Shopping, Display, YouTube, and Performance Max campaigns.
• Conduct keyword research, search term analysis, competitor research, and audience segmentation.
• Manage campaign bidding strategies, keyword targeting, negative keywords, ad assets, and budget allocation.
• Set up and maintain Google Merchant Centre product feeds, ensuring product data accuracy, feed quality, and policy compliance.
• Monitor product disapprovals, feed errors, and Merchant Centre issues, resolving problems promptly.
• Optimise shopping campaigns based on product performance, search intent, profitability, and conversion data.
• Stay updated on Google Ads algorithm changes, platform updates, and industry best practices.

4. Meta Ads & Paid Social Management

• Plan, launch, and manage paid social campaigns across Meta Ads Manager, including Facebook and Instagram.
• Develop campaign structures, targeting strategies, retargeting audiences, and acquisition funnels.
• Monitor and optimise campaign performance, audience segmentation, ad sets, placements, and budget allocation.
• Work closely with creative teams to identify winning ad concepts, hooks, messaging, and creative formats.
• Develop compelling ad copy aligned with brand positioning, customer pain points, and campaign objectives.
• Test different ad creatives, formats, audiences, and messaging to improve performance.
• Monitor creative fatigue and recommend fresh creative concepts to maintain campaign efficiency.
• Stay informed about Meta Ads updates, algorithm changes, and paid social best practices.

5. Analytics, Tracking & Reporting

• Track and analyse campaign performance using Google Analytics 4 (GA4), Google Ads reporting, Meta Ads Manager, and other relevant analytics tools.
• Set up, monitor, and troubleshoot conversion tracking, pixels, Google Tag Manager, and UTM parameters.
• Ensure accurate tracking of purchases, leads, revenue, and other key conversion events.
• Build and maintain performance reporting dashboards using Google Sheets, Excel, and relevant reporting tools.
• Prepare daily, weekly, and monthly performance reports covering spend, revenue, ROAS, CPA, CAC, and campaign performance.
• Track advertising spend, pacing, and forecast campaign performance against business targets.
• Present clear reports, actionable insights, growth strategies, and recommendations to relevant stakeholders.
• Identify data trends, performance gaps, and opportunities for revenue growth.
• Collaborate with graphic designers, video editors, copywriters, and marketing teams to develop high-performing ad creatives.
• Prepare creative briefs based on campaign objectives, audience insights, and performance data.
• Provide actionable feedback on ad creatives, copy, hooks, and messaging.
• Conduct A/B testing of ad creatives, landing pages, and marketing messages.
• Collaborate with the website and e-commerce teams to improve landing pages, product pages, and conversion funnels.
• Analyse customer journeys and identify opportunities to improve conversion rates.
• Ensure marketing creatives and landing pages align with brand goals and target audiences.

7. E-commerce Growth & Business Strategy

• Develop and execute tailored growth plans for multiple international e-commerce and D2C brands.
• Drive customer acquisition, revenue growth, and profitable scaling across different markets.
• Evaluate campaign performance in relation to business goals, contribution margins, and customer acquisition costs.
• Prioritise high-impact growth initiatives and allocate resources to the most valuable opportunities.
• Monitor customer acquisition trends and identify opportunities for expansion into new markets or audiences.
• Work closely with internal teams to align marketing activities with sales, revenue, and profitability targets.
• Take ownership of performance marketing outcomes and continuously look for ways to improve business growth.

8. Task Prioritisation & Communication

• Manage multiple advertising accounts, brands, campaigns, and projects simultaneously.
• Identify key priorities and focus on high-impact activities that drive the most value.
• Maintain clear and consistent communication with team members and management.
• Present campaign performance, growth strategies, and recommendations in a clear and professional manner.
• Ensure timely completion of campaign launches, optimisations, reporting, and other marketing tasks.

Proactively identify problems, communicate challenges, and recommend solutions.

Requirements

• A Bachelor’s degree in Business Administration, Marketing, or a related field is required.
• A minimum of 5 years of hands-on experience in performance marketing, paid media buying, or digital advertising.
• Proven experience managing Google Ads and Meta Ads campaigns with measurable results.
• Experience managing substantial advertising budgets, ideally £100k+ monthly, across UK, EU, Australia, or USA markets.
• In-depth understanding of Google Search, Shopping, Performance Max, Display, YouTube, Meta Ads, and paid social campaigns.
• Strong knowledge of campaign structures, bidding strategies, optimisation, audience targeting, and conversion tracking.
• Proven ability to scale profitable campaigns while maintaining ROAS and CPA targets.
• Strong analytical and problem-solving skills with a data-driven approach.
• Advanced proficiency in Excel and Google Sheets for data analysis and performance reporting.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, UTM tracking, and advertising pixels.
• Strong understanding of e-commerce funnels, conversion optimisation, and customer acquisition.
• Excellent communication skills with the ability to present clear reports, insights, and recommendations.
• Strong attention to detail, time management, and task prioritisation skills.
• Ability to work independently, manage multiple brands, and make performance-focused decisions.

Preferred Experience

• Experience working with international e-commerce or D2C consumer brands.
• Experience managing UK, EU, USA, or Australian e-commerce markets.
• Hands-on experience with Shopify and e-commerce website optimisation.
• Experience with Google Merchant Center and product feed management.
• Experience with TikTok Ads, affiliate marketing, or other paid acquisition channels.
• Knowledge of creative testing frameworks and performance-driven ad copywriting.
• Familiarity with attribution, customer lifetime value (LTV), and profit margin optimisation.
• Experience working with large-scale advertising accounts and multi-brand performance marketing teams.