Performance Marketing Strategist

SeeBiz; Lahore; On-site; PKR 800,000 - 1,500,000; Full time

Job summary

SeeBiz in Lahore is seeking a Performance Marketing Strategist to lead paid acquisition campaigns driving B2B leads and marketplace growth. This role requires 3-5+ years of experience in performance marketing and strong skills in media buying, funnel optimization, and analytics. The strategist will handle campaigns across major platforms and collaborate with teams to align efforts. Familiarity with CRM tools and experience in B2B or SaaS environments is preferred. This role offers competitive compensation with additional perks.

Qualifications

• 3-5+ years of experience in performance marketing.
• Proven experience managing and scaling paid campaigns.
• Strong expertise in Google Ads and Meta Ads.

Responsibilities

• Plan and manage paid campaigns across Google Ads, Meta, YouTube, and LinkedIn.
• Optimize campaigns to improve CPA, ROAS, CTR, and conversions.
• Design and optimize full-funnel strategies.

Skills

Performance marketing expertise

Media buying

Analytics

Conversion optimization

Strong analytical skills

Communication skills

Tools

Google Ads

Meta Ads

Google Tag Manager

CRM tools (HubSpot, Zoho)

Job description

We are looking for a Performance Marketing Strategist to plan, execute, and scale paid acquisition campaigns that drive qualified B2B leads and marketplace growth. This role requires expertise in media buying, funnel strategy, analytics, and conversion optimization.

What you will do:

• Plan and manage paid campaigns across Google Ads, Meta, YouTube, and LinkedIn
• Optimize campaigns to improve CPA, ROAS, CTR, and conversions
• Design and optimize full-funnel strategies (awareness to conversion)
• Conduct A/B testing on creatives, copy, and landing pages
• Build and refine audience segments (retargeting, lookalikes, intent-based)
• Track performance using Google Analytics, GTM, and ad platforms
• Scale high-performing campaigns and optimize budgets
• Collaborate with creative, product, and sales teams for campaign alignment

What we’re looking for:

• 3-5+ years of experience in performance marketing
• Proven experience managing and scaling paid campaigns
• Strong expertise in Google Ads and Meta Ads
• Solid understanding of funnel optimization, CRO, and attribution
• Hands‑on experience with Google Tag Manager and conversion tracking
• Familiarity with CRM tools (HubSpot, Zoho, etc.)
• Strong analytical and communication skills

Preferred:

• Candidates from the IT sector with experience in the US market
• Experience in B2B, SaaS, or marketplace environments is a plus

Email: [e-mail]