Performance Marketer

Irsolutions; Islamabad; On-site; PKR 2,009,000 - 3,571,000; Full time

Benefits offered by this job

Medical Takaful

Interest-free loan policy

Job summary

IR Solutions Pvt. Ltd. is seeking a dynamic Digital Marketing professional to plan, manage, and optimize paid campaigns across Meta and Google Ads. The role emphasizes eCommerce growth, ROAS optimization, and data-driven decision making.

You will conduct audience and market research, test ad creatives, and collaborate with design teams to produce engaging, conversion-focused ads. A strong analytics background and experience with tracking tools are essential.

Qualifications

• Hands-on experience in Performance Marketing or Digital Marketing.
• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Strong understanding of ROAS, CAC/CPA, CPC, CPM, CTR and conversion tracking.

Responsibilities

• Plan, execute, manage, and optimize paid advertising campaigns across Meta and Google Ads.
• Monitor budgets and performance to improve ROAS and profitability.
• Conduct audience, product, and market research to identify growth opportunities.
• Test and optimize ad creatives, hooks, copy, and landing pages for conversions.
• Collaborate with design and content teams to develop conversion-focused ads.

Skills

Performance Marketing

Digital Marketing

eCommerce Marketing

Data analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Meta Pixel

Conversion API

Job description

IR Solutions Pvt. Ltd. is a fast-growing provider of innovative IT solutions, specializing in web and mobile applications, AI, and blockchain technologies. We serve clients across multiple regions, delivering cutting-edge technology that drives business success. Our mission is to create scalable, high-performance digital solutions that empower businesses in today’s competitive landscape.

Key Responsibilities

• Plan, execute, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other relevant platforms, with a strong focus on eCommerce and revenue generation.
• Monitor and optimize campaign budgets and performance to improve ROAS, conversions, CAC/CPA, and overall profitability.
• Conduct audience, competitor, product, and market research to identify growth opportunities.
• Continuously test and optimize ad creatives, hooks, copy, offers, audiences, landing pages, and campaign structures.
• Collaborate with design and content teams to develop creative, aesthetic, engaging, and conversion-focused ads, including UGC, product videos, testimonials, and influencer-style content.
• Track and analyze campaign performance using Meta Ads Manager, Google Ads, Google Analytics, and performance dashboards.
• Maintain clear reports showing ad spend, revenue generated, ROAS, CPA/CAC, CTR, CPC, CPM, and conversion rate.
• Analyze the eCommerce funnel and use data-driven insights to improve campaign and creative performance.
• Stay updated with Meta and Google Ads updates, eCommerce trends, UGC marketing, and performance marketing best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is preferred but not mandatory for candidates with strong practical experience.
• Hands-on experience in Performance Marketing, Digital Marketing, or eCommerce Marketing.
• Strong practical experience with Meta Ads and Google Ads, preferably in eCommerce, D2C, or product-based businesses.
• Strong understanding of ROAS, ROI, CAC/CPA, CPC, CPM, CTR, conversion tracking, and campaign optimization.
• Good understanding of creative strategy, ad hooks, visual aesthetics, copy, offers, UGC, and conversion-focused marketing.
• Familiarity with Google Analytics, Google Tag Manager, Meta Pixel, Conversion API, and other tracking tools is a plus.
• Strong analytical and problem-solving skills with a data-driven approach.
• Candidates should be able to demonstrate previous results through dashboards, reports, or anonymized case studies, showing ad spend → revenue generated → ROAS.
• Open to Junior, Mid-Level, and Senior candidates based on practical skills and demonstrated results.
• Medical Takaful
• Loan Policy: Interest-free loans for contracted employees