Paid Ad's Specialist

DEENIN®; Islamabad; On-site; PKR 900,000 - 1,800,000; Full time

Job summary

DEENIN® is seeking a results-driven Paid Ads Specialist to plan, execute, and optimize campaigns across Meta, Google, and other platforms. The role focuses on delivering measurable ROI and increasing sales through strategic bidding, compelling ad creative, and close collaboration with the marketing team.

You will perform keyword research, audience targeting, budget optimization, and rigorous A/B testing while producing clear, data-backed reports.

Qualifications

• Proven experience managing paid ads on major platforms.
• Strong track record of delivering ROI and driving sales through paid campaigns.
• In-depth understanding of PPC, CPM, CTR, ROAS, and other performance metrics.
• Proficiency with analytics tools (Google Analytics, Facebook Ads Manager, etc.).
• Creative mindset with the ability to develop compelling ad strategies.
• Excellent communication and reporting skills.

Responsibilities

• Plan, create, and manage paid ad campaigns on platforms such as Meta & Google Ads, and others.
• Conduct keyword research and define target audiences for each campaign.
• Optimize ad budgets to maximize reach, conversions, and sales.
• Monitor campaign performance and make data-driven adjustments to achieve ROI targets.
• Work closely with the creative team to develop ad creatives (images, videos, and copy).
• Conduct A/B testing to improve ad effectiveness.
• Prepare weekly and monthly performance reports.
• Stay up-to-date with the latest trends, tools, and best practices in digital advertising.

Skills

ROI optimization

Analytics

Keyword research

A/B testing

Campaign optimization

Communication

Tools

Google Analytics

Facebook Ads Manager

Google Ads

Meta Business Suite

Job description

We are looking for a results-driven Paid Ads Specialist to plan, execute, and optimize online advertising campaigns across multiple platforms. The ideal candidate will have strong analytical skills, creative thinking, and proven experience in delivering measurable ROI and generating sales through paid campaigns.

Key Responsibilities

• Plan, create, and manage paid ad campaigns on platforms such as Meta & Google Ads, and others.
• Conduct keyword research and define target audiences for each campaign.
• Optimize ad budgets to maximize reach, conversions, and sales.
• Monitor campaign performance and make data-driven adjustments to achieve ROI targets.
• Work closely with the creative team to develop ad creatives (images, videos, and copy).
• Conduct A/B testing to improve ad effectiveness.
• Prepare weekly and monthly performance reports.
• Stay up-to-date with the latest trends, tools, and best practices in digital advertising.

Requirements

• Proven experience managing paid ads on major platforms.
• Strong track record of delivering ROI and driving sales through paid campaigns.
• In-depth understanding of PPC, CPM, CTR, ROAS, and other performance metrics.
• Proficiency with analytics tools (Google Analytics, Facebook Ads Manager, etc.).
• Creative mindset with the ability to develop compelling ad strategies.
• Excellent communication and reporting skills.
• Competitive salary based on experience.
• Growth and learning opportunities.
• Dynamic and collaborative work environment.