Performance Marketing Specialist

DiverseCity; Lahore; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

DiverseCity is seeking a Performance Marketing Specialist in Lahore to plan, launch, and optimize paid campaigns across Meta and Google. You will own budgets, track ROAS, and turn ad spend into measurable growth.

You will run A/B tests, build performance dashboards, and report results to clients, while collaborating with design and content teams to deliver high-converting creative.

Qualifications

• 2+ years managing paid social and search campaigns.
• Proven track record improving ROAS and lowering CAC.
• Fluency with Meta Ads Manager and Google Ads.
• Analytical mindset with attribution and reporting.
• Strong client-facing communication.

Responsibilities

• Plan and manage paid campaigns across Meta and Google Ads.
• Own budget allocation, bidding strategy, ROAS reporting.
• Run A/B tests on creative, audiences, and landing pages.
• Build performance dashboards and report results to clients.
• Collaborate with design and content on high-converting creative.

Skills

Paid social

Paid search

ROAS optimization

Meta Ads Manager

Google Ads

Analytics

Client communication

A/B testing

Budget management

Tools

Meta Ads Manager

Google Ads

Job description

Performance Marketing Specialist

We're hiring a Performance Marketing Specialist to plan, launch, and optimize paid campaigns across Meta and Google for our clients. You'll own budgets, track ROAS, and turn ad spend into measurable growth.

Responsibilities

• Plan and manage paid campaigns across Meta and Google Ads
• Own budget allocation, bidding strategy, and ROAS reporting
• Run A/B tests on creative, audiences, and landing pages
• Build performance dashboards and report results to clients
• Collaborate with design and content on high-converting creative

Requirements

• 2+ years managing paid social and search campaigns
• Proven track record improving ROAS and lowering CAC
• Fluency with Meta Ads Manager and Google Ads
• Analytical mindset — comfortable with attribution and reporting
• Strong communication for client-facing updates