Performance Marketer - my digital people

Brickstech; Lahore; On-site; PKR 1,339,000 - 2,678,000; Full time

Job summary

Brickstech in Lahore seeks a results-driven Meta Ads Specialist to manage Facebook and Instagram campaigns, focusing on UK and US markets. You will plan, launch and optimize sales/conversion campaigns, test audiences, creatives, placements, and track ROAS, CPA, CAC, and revenue.

Candidates should have hands-on experience with Meta Pixel, Conversions API, and Andromeda AI delivery. Strong analytical skills and independence in managing budgets and reporting are essential.

Qualifications

• 4 years of hands-on Meta Ads experience, mid-level.
• Experience with UK and US campaigns.
• Strong knowledge of Pixel, Conversions API and event tracking.

Responsibilities

• Plan, launch, manage and optimize Meta Ads campaigns across Facebook and Instagram.
• Target UK and US audiences with Sales/Conversion campaigns.
• Test audiences, creatives, placements, and campaign-level strategies.
• Monitor ROAS, CPA, CAC, CTR, CPC, CPM, and revenue metrics.
• Work with creative teams on ad concepts and variations.
• Ensure accurate implementation and monitoring of Meta Pixel and CAPI.
• Prepare campaign performance reports and actionable recommendations.
• Stay updated with Meta platform changes and AI developments.

Skills

Meta Ads

Campaign Optimization

Audience Testing

Analytics & Reporting

Andromeda AI

Tools

Meta Pixel

Conversions API (CAPI)

Andromeda

Job description

Meta Ads Specialist

• Job Description:We are looking for a results-driven Meta Ads Specialist with strong hands-on experience managing Facebook and Instagram advertising campaigns, particularly for UK and US markets.The ideal candidate should have solid experience with Sales campaigns, conversion tracking, campaign optimization, creative testing, and Meta's AI-driven advertising ecosystem, including Andromeda. Experience with AI-powered advertising tools and automation will be considered a strong advantage.Key ResponsibilitiesPlan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
  
• Manage campaigns specifically targeting UK and US audiences.
  
• Develop and optimize Sales/Conversion campaigns focused on revenue, purchases, CPA, and ROAS.
  
• Conduct audience, creative, placement, and campaign-level testing.
  
• Monitor and optimize key performance metrics including ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and revenue.
  
• Develop strategies for campaign scaling while maintaining profitability.
  
• Analyze campaign performance and identify opportunities for improvement.
  
• Work closely with creative teams to develop effective ad concepts, hooks, angles, UGC, and creative variations.
  
• Implement strategies aligned with Meta's evolving AI-driven delivery and Andromeda ecosystem.
  
• Ensure accurate implementation and monitoring of Meta Pixel, Conversions API (CAPI), and conversion events.
  
• Troubleshoot conversion tracking and discrepancies between Meta Ads and website/backend data.
  
• Monitor attribution and funnel performance from ad click through to purchase.
  
• Prepare regular campaign performance reports and actionable recommendations.
  
• Stay updated with Meta Ads platform changes, AI developments, new campaign features, and industry best practices.
  
• Requirements4 years of hands-on experience in Meta Ads, preferably at mid-level.
  
• Strong practical experience with UK and US advertising campaigns.
  
• Strong understanding of Meta Pixel, Conversions API, Events Manager, and conversion tracking.
  
• Practical understanding of Meta's Andromeda/AI-driven ad delivery approach.
  
• Experience with e-commerce and/or lead-generation campaigns is preferred.
  
• Strong understanding of campaign optimization, scaling, creative testing, and funnel analysis.
  
• Ability to analyze data and make decisions based on performance metrics.
  
• Experience working with advertising budgets and performance targets.
  
• Strong communication and reporting skills.
  
• Ability to independently manage campaigns and take ownership of results.