Paid Ads Specialist

HHD Software; Lahore; Híbrido; PKR 15.149.000 - 21.882.000; Jornada completa

Descripción de la vacante

HHD Software is hiring a Performance Marketing Specialist for a UAE-based client. The role focuses on full-funnel marketing across Meta and Google Ads to drive leads, sales, and revenue.

Initial 3-month contract with potential extension or full-time hiring, and a hybrid in-office arrangement. Ideal candidates have 2–4+ years managing paid media campaigns, strong ROAS KPIs, and experience with large budgets and tracking implementations.

Formación

• 2–4+ years of proven experience managing full-stack paid media campaigns across Meta and Google.
• Proven record of generating consistent sales and high ROAS for clients.
• Demonstrated experience working with large-scale budgets and optimizing campaign financial performance.
• Strong analytical skills with the ability to interpret performance data and make data-driven decisions.

Responsabilidades

• Plan, build, and optimize Meta & Google Ads campaigns for multiple service categories.
• Develop full-funnel performance marketing strategies, including audience targeting, budgeting, and revenue forecasting.
• Maintain and improve KPIs such as ROAS, CAC, CPC, CTR, and overall profitability.
• Run campaigns focused on sales, calls, lead generation, and app installs.
• Manage large-scale budgets with strict optimization and financial accuracy.
• Implement accurate tracking setups—Meta Pixel, CAPI, UTM parameters, Google Tag Manager, events, and conversions.
• Conduct weekly account audits with data-driven insights and improvement plans.
• Collaborate closely with internal teams on creatives, landing pages, and campaign direction.
• Execute A/B testing for audiences, creatives, bidding strategies, and placements.
• Ensure proper scaling of campaigns without compromising cost efficiency.
• Prepare clear weekly and monthly performance reports for management.

Conocimientos

Paid media

Meta Ads

Google Ads

ROAS optimization

Budget management

Data analysis

Audience targeting

Retargeting

Campaign reporting

Cross-functional collaboration

Herramientas

Google Tag Manager

Meta Pixel

CAPI

UTM parameters

Descripción del empleo

Job Description

About the Role

HHD Software is hiring a Performance Marketing Specialist for a UAE-based client. The ideal candidate must excel in both Google Ads and Meta Ads, focusing on full-funnel performance marketing, lead generation, sales, and revenue-focused campaigns.

This role begins as a 3-month contract with the possibility of extension or full-time hiring based on performance. The work model is hybrid with flexible in-office requirements.

Key Responsibilities

• Plan, build, and optimize Meta & Google Ads campaigns for multiple service categories.
• Develop full-funnel performance marketing strategies, including audience targeting, budgeting, and revenue forecasting.
• Maintain and improve key KPIs such as ROAS, CAC, CPC, CTR, and overall profitability.
• Run campaigns focused on sales, calls, lead generation, and app installs.
• Manage large-scale budgets with strict optimization and financial accuracy.
• Implement accurate tracking setups—Meta Pixel, CAPI, UTM parameters, Google Tag Manager, events, and conversions.
• Conduct weekly account audits with data-driven insights and improvement plans.
• Collaborate closely with internal teams on creatives, landing pages, and campaign direction.
• Execute A/B testing for audiences, creatives, bidding strategies, and placements.
• Ensure proper scaling of campaigns without compromising cost efficiency.
• Prepare clear weekly and monthly performance reports for management.

Compensation & Contract Terms

• Market-competitive salary (based on experience and portfolio).
• Performance-based bonuses tied to KPIs such as ROAS, CAC, and revenue targets.
• Flexible remote work schedule.
• Opportunity to work with a rapidly growing UAE-based marketplace.

Job Specification

Required Qualifications

• 2–4+ years of proven experience managing full-stack paid media campaigns across Meta and Google.
• Proven record of generating consistent sales and high ROAS for clients.
• Demonstrated experience working with large-scale budgets and optimizing campaign financial performance.
• Strong analytical skills with the ability to interpret performance data and make data-driven decisions.
• Ability to maintain and optimize ROAS, CAC, CPC, CPM, and other relevant KPIs.
• Expert in audience targeting, segmentation, and retargeting strategies.
• Solid knowledge of performance frameworks (TOF, MOF, BOF, remarketing, retargeting loops).
• Experience in budget management and basic financial analysis.
• Strong communication and interpersonal skills for cross-functional collaboration.
• Ability to create and execute strategic marketing plans from scratch.