Google & Meta Ads Manager

REXEN Consultancy; Islamabad; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

REXEN Consultancy is seeking a results-driven Google & Meta Ads Specialist to plan, execute, and optimize paid campaigns and support SEO efforts. You will drive high-quality leads and ROI while collaborating with design and content teams to craft effective creatives and landing pages.

You will monitor performance, conduct keyword research, implement conversion tracking, and produce regular reports while staying current with industry trends and platform updates.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of SEO principles, keyword research, and website optimization.
• Experience with GA4, GTM, GSC, and Meta Business Suite.
• Knowledge of conversion tracking, remarketing, and lead generation strategies.

Responsibilities

• Plan, launch, and optimize Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
• Monitor campaign performance, analyze KPIs, and continuously improve ROI and lead quality.
• Conduct keyword research, audience targeting, A/B testing, and conversion optimization.
• Implement and manage conversion tracking using Google Tag Manager, Google Analytics 4, and Meta Pixel.
• Develop and execute on-page and off-page SEO strategies to improve search rankings and organic traffic.
• Perform keyword research, technical SEO audits, and competitor analysis.
• Collaborate with the design and content teams to create high-performing ad creatives and landing pages.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends, platform updates, and best practices.

Skills

Google Ads

Meta Ads

Lead generation

SEO

Keyword research

Analytics

A/B testing

Campaign optimization

Reporting

Education

Bachelor's degree in Marketing/Business

Tools

GA4

Google Tag Manager

Google Search Console

Meta Business Suite

Job description

We're looking for a results-driven Google & Meta Ads Specialist to join our growing marketing team. If you have hands-on experience managing high-performing paid campaigns across Google and Meta platforms, along with a solid understanding of SEO and lead generation strategies, we'd love to hear from you!

Role Overview

You will be responsible for planning, executing, and optimizing Google Ads and Meta Ads campaigns to generate high-quality leads and maximize ROI. You'll also contribute to SEO initiatives to improve organic visibility and work closely with the creative team to develop high-converting marketing campaigns.

Key Responsibilities

• Plan, launch, and optimize Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns
• Monitor campaign performance, analyze KPIs, and continuously improve ROI and lead quality
• Conduct keyword research, audience targeting, A/B testing, and conversion optimization
• Implement and manage conversion tracking using Google Tag Manager, Google Analytics 4, and Meta Pixel
• Develop and execute on-page and off-page SEO strategies to improve search rankings and organic traffic
• Perform keyword research, technical SEO audits, and competitor analysis
• Collaborate with the design and content teams to create high-performing ad creatives and landing pages
• Prepare weekly and monthly performance reports with actionable insights
• Stay updated with the latest digital marketing trends, platform updates, and best practices

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns
• Strong understanding of SEO principles, keyword research, and website optimization
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Business Suite
• Knowledge of conversion tracking, remarketing, and lead generation strategies
• Excellent analytical, communication, and problem-solving skills
• Google Ads and Meta certifications are a plus
• A proactive mindset with a strong focus on achieving measurable results