Google/Meta Ads Expert

HexaClicks; Lahore; On-site; PKR 669,600 - 1,004,400; Full time

Job summary

HexaClicks in Lahore is looking for a results-driven Google/Meta Ads Expert to manage high-performing lead generation campaigns across both platforms. The ideal candidate will have proven experience in campaign management and optimization, focusing on improving ROAS and lowering CPL.

The role involves planning, monitoring, and reporting on campaigns while collaborating closely with internal teams to enhance overall marketing performance. Strong analytical and communication skills are essential.

Qualifications

• Proven experience managing successful lead generation campaigns.
• Strong understanding of campaign strategy, targeting, optimization, and scaling.
• Hands-on experience with tracking setups (Meta Pixel, GTM, GA4).

Responsibilities

• Plan, launch, and manage lead generation campaigns on Google Ads & Meta Ads.
• Monitor campaign performance and optimize for conversions.
• Prepare performance reports and communicate updates with the team.

Skills

Lead Generation Campaign Management

Analytics and Reporting

PPC and Paid Campaigns

A/B Testing

Communication Skills

Tools

Google Analytics

Facebook Ads Manager

Meta Pixel

Google Tag Manager

Job description

We are looking for a results-driven Google/Meta Ads Expert to join our team and manage high-performing lead generation campaigns across Google Ads and Meta platforms. The ideal candidate should have hands-on experience in creating, optimizing, and scaling campaigns while maintaining strong ROAS and lowering CPL.

Key Responsibilities:

• Plan, launch, and manage lead generation campaigns on Google Ads & Meta Ads
• Develop effective campaign strategies, audience targeting, and scaling plans
• Monitor campaign performance and optimize for conversions, ROAS, and CPL
• Set up and manage tracking systems including Meta Pixel, GTM, Conversion API, and GA4
• Analyze KPIs and generate actionable insights for performance improvement
• Conduct A/B testing on creatives, audiences, and funnels
• Prepare performance reports and communicate campaign updates clearly with the team/clients
• Work closely with internal teams to improve overall marketing performance

Requirements:

• Proven experience managing successful lead generation campaigns
• Strong understanding of campaign strategy, targeting, optimization, and scaling
• Hands-on experience with tracking setups (Pixel, GTM, Conversion API, GA4, etc.)
• Strong analytical skills with the ability to improve ROAS and reduce CPL
• Experience working with service-based businesses is a plus
• Excellent communication and reporting skills
• Ability to manage multiple campaigns and meet performance goals

Preferred Skills

• Proven experience in performance marketing across digital platforms.
• Strong understanding of PPC, paid campaigns, conversion tracking, and ROI optimization.
• Ability to manage budgets and optimize campaigns for maximum performance.
• Proficiency with analytics and reporting tools such as Google Analytics, Facebook Ads Manager, etc.
• Experience in A/B testing, audience targeting, and funnel optimization.
  Strong data-driven mindset with the ability to analyze results and make actionable recommendations.
• Good communication and collaboration skills.
• Proactive, detail-oriented, and up-to-date with the latest digital marketing trends.

Location: Gulberg V, Lahore
Timings: 9:30 AM – 6:30 PM