Senior Meta Ads Specialist (B2B Lead Generation) - US Market

Kaynex; Punjab; On-site; PKR 2,400,000 - 3,600,000; Full time

Job summary

Kaynex is seeking a Senior Meta Ads Specialist to lead and scale Facebook/Instagram campaigns, focusing on high-quality leads and B2B customer acquisition. You will collaborate with design and content teams to create high-converting ads and optimize campaigns for maximum ROI.

The role requires hands-on management, data-driven decision making, and a portfolio of measurable campaign results. A strong background in Meta Pixel, Conversions API, and analytics is essential.

Qualifications

• 3–5 years of proven experience managing Meta Ads campaigns.
• Strong expertise in Facebook and Instagram advertising.
• Demonstrated success in B2B lead generation and customer acquisition.
• Experience managing and scaling advertising budgets.
• Advanced knowledge of Meta Ads Manager, audience targeting, retargeting, and conversion optimization.

Responsibilities

• Plan, execute, and optimize Meta Ads campaigns focused on generating high-quality leads and customer acquisition.
• Develop effective B2B advertising strategies targeting business owners and decision-makers.
• Conduct audience research, competitor analysis, and campaign testing.
• Manage advertising budgets and optimize campaigns for maximum ROI.
• Monitor KPIs including CPL, CPQL, CAC, ROAS, and conversion rates.
• Collaborate with designers and content creators to develop high-converting ads.
• Implement Meta Pixel, Conversions API, retargeting, and conversion tracking.
• Develop and optimize landing pages, funnels, and strategies.
• Conduct A/B testing to improve performance.
• Provide detailed performance reports and actionable recommendations.

Skills

Meta Ads Manager

Facebook advertising

Instagram advertising

B2B lead generation

Campaign budgeting

Analytics

Tools

Meta Pixel

Conversions API

Google Analytics

CRM integrations

Job description

Kaynex is a growing technology and business solutions company specializing in software development, AI automation, dedicated remote staffing, and digital solutions.

We are looking for a highly skilled, results-driven Senior Meta Ads Specialist / Performance Marketer to develop, manage, and scale high-performing Facebook and Instagram advertising campaigns.

Key Responsibilities

• Plan, execute, and optimize Meta Ads campaigns focused on generating high-quality leads and customer acquisition.
• Develop effective B2B advertising strategies targeting business owners and decision-makers.
• Conduct audience research, competitor analysis, and campaign testing.
• Manage advertising budgets and optimize campaigns for maximum ROI.
• Monitor key performance indicators, including CPL, CPQL, CAC, ROAS, and conversion rates.
• Collaborate with graphic designers, video editors, and content creators to develop high-converting advertisements.
• Implement and manage Meta Pixel, Conversions API, retargeting, and conversion tracking.
• Develop and optimize landing pages, lead generation funnels, and campaign strategies.
• Conduct A/B testing to improve campaign performance.
• Provide detailed performance reports and actionable recommendations.

Requirements

• Minimum 3-5 years of proven experience managing Meta Ads campaigns.
• Strong expertise in Facebook and Instagram advertising.
• Demonstrated success in B2B lead generation and customer acquisition.
• Experience managing and scaling advertising budgets.
• Advanced knowledge of Meta Ads Manager, audience targeting, retargeting, and conversion optimization.
• Experience with Meta Pixel, Conversions API, Google Analytics, and CRM integrations.
• Strong analytical, strategic thinking, and problem‑solving skills.
• Ability to independently plan, execute, and optimize advertising campaigns.
• A proven portfolio demonstrating measurable campaign performance and results.

Preferred Qualifications

• Experience marketing professional services, staffing solutions, SaaS, or technology services.
• Strong understanding of lead generation funnels and appointment‑booking campaigns.
• Experience with creative strategy, performance analysis, and conversion rate optimization.
• Ability to identify growth opportunities and scale successful campaigns.

What We’re Looking For

We are seeking a performance-driven professional who understands that successful advertising goes beyond clicks, impressions, and leads.

Our priority is generating qualified leads, converting them into paying customers, and achieving measurable business growth.

Candidates must be able to demonstrate previous campaign results, successful strategies, and a data-driven approach to advertising.

What We Offer

• Competitive salary based on experience and expertise.
• Opportunity to manage and scale significant advertising campaigns.
• Collaborative and growth-focused working environment.
• Professional development and career advancement opportunities.
• Opportunity to lead performance marketing initiatives.