Paid Marketing Executive

Ideas; Karachi Division; In loco; PKR 1.100.000 - 1.500.000; Tempo pieno

Descrizione del lavoro

Ideas is seeking a data-driven Paid Advertising specialist to plan, execute, and optimize campaigns across Meta Ads and Google Ads. The role emphasizes budget forecasting, ROAS targets, and performance analysis to identify growth opportunities in a fast-paced ecommerce environment.

You will collaborate with creative, merchandising, and ecommerce teams to deliver assets and drive profitability, with regular reporting on performance metrics and actionable insights.

Competenze

• Bachelor's degree required in Marketing or related field.
• 2–3 years hands-on paid advertising or performance marketing.
• Experience managing Meta Ads Manager and Google Ads campaigns.

Mansioni

• Plan, execute, and optimize paid campaigns across Meta and Google platforms.
• Develop media plans, budgets, forecasts, and ROAS targets.
• Monitor metrics: ROAS, CPA, CPC, CPM, CTR, conversions.
• Analyze performance and ecommerce data to identify growth opportunities.
• Collaborate with creative, merchandising, and ecommerce teams for assets.
• Prepare daily/weekly/monthly performance reports with insights.

Conoscenze

Paid advertising

Performance marketing

Campaign optimization

A/B testing

Data analysis

Excel/Sheets

Meta Ads Manager

Google Ads

GA4 / GTM

Formazione

Bachelor's degree in Marketing, Business, Analytics, or related field

Strumenti

Google Ads

GA4

Google Tag Manager

UTM tracking

Descrizione del lavoro

What you'll do

• Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Develop media plans, budget allocations, campaign forecasts, and performance projections aligned with sales and ROAS targets.
• Monitor and optimize key performance metrics, including ROAS, CPA, CPC, CPM, CTR, conversion rate, and revenue.
• Analyze campaign performance and e-commerce sales data to identify growth opportunities and improve campaign efficiency.
• Manage campaign budgets, pacing, audience targeting, bidding strategies, and product feed-based campaigns.
• Develop and execute strategies for scaling campaigns while maintaining profitability and target ROAS.
• Conduct A/B testing of creatives, audiences, placements, bidding strategies, and campaign structures.
• Work closely with creative, merchandising, and e-commerce teams to develop performance-driven ad creatives and promote relevant product categories.
• Monitor product availability, inventory levels, pricing, and promotional activities to ensure effective media investment.
• Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
• Track campaign performance against business targets and proactively identify risks, underperformance, and optimization opportunities.
• Ensure accurate campaign tracking, conversion measurement, and reporting through GA4, Google Tag Manager, and platform analytics.
• Stay updated on advertising platform developments, industry trends, and best practices.

What we're looking for

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 2–3 years of hands-on experience in paid advertising or performance marketing.
• Hands-on experience managing Meta Ads Manager and Google Ads, including campaign setup, optimization, and performance analysis
• Strong understanding of media planning, budget allocation, forecasting, and performance marketing strategies.
• Proven ability to analyze large datasets, interpret performance trends, and translate insights into actionable decisions.
• Strong understanding of e-commerce performance metrics, attribution, ROAS, customer acquisition cost, and conversion funnels.
• Experience with catalog ads, Performance Max, Search campaigns, audience targeting, and product feed optimization.
• Proficiency in Excel or Google Sheets for data analysis, reporting, and forecasting.
• Working knowledge of GA4, Google Tag Manager, conversion tracking, and UTM parameters.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to manage multiple campaigns, meet deadlines, and work in a fast-paced e-commerce environment.
• Strong communication and coordination skills, with the ability to collaborate across marketing, creative, and merchandising teams.