Digital Marketing Specialist

SolveMotive; Lahore; On-site; PKR 1,674,000 - 2,567,000; Full time

Job summary

SolveMotive in Lahore, Pakistan seeks a hands-on Google Ads and Meta Ads specialist to plan, launch, optimize, and report on performance campaigns across platforms. You will own the end-to-end campaign lifecycle and champion data-driven decision making.

You will translate objectives into audiences, account structure, and measurement plans, monitor spend and signals, coordinate landing-page tracking with content and engineering, and report results with clear assumptions and recommended next

Qualifications

• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Working knowledge of conversion tracking, analytics, and campaign-quality controls.
• Ability to communicate performance without relying on vanity metrics.

Responsibilities

• Translate campaign objectives into audiences, account structure, creative requirements, and measurement plans.
• Monitor spend, conversion signals, search terms, placements, and experiment results.
• Coordinate landing-page and tracking requirements with content and engineering contributors.
• Report performance with clear assumptions, limitations, and recommended next actions.

Skills

Google Ads

Meta Ads

Analytics

Campaign optimization

Communication of performance

Tools

Google Analytics

Conversion tracking

Job description

Plan, launch, optimize, and report on performance campaigns across Google Ads and Meta Ads.

Responsibilities

• Translate campaign objectives into audiences, account structure, creative requirements, and measurement plans.
• Monitor spend, conversion signals, search terms, placements, and experiment results.
• Coordinate landing-page and tracking requirements with content and engineering contributors.
• Report performance with clear assumptions, limitations, and recommended next actions.

Qualifications

• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Working knowledge of conversion tracking, analytics, and campaign-quality controls.
• Ability to communicate performance without relying on vanity metrics.

Experience: Hands-on Google Ads and Meta Ads experience

Location: Lahore, Pakistan

Working arrangements and final employment terms are discussed during the hiring process.

Hands-on experience managing Google Ads and Meta Ads campaigns. Working knowledge of conversion tracking, analytics, and campaign-quality controls. Ability to communicate performance without relying on vanity metrics.