Google Ads Specialist

The Alifa; Pakistan; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

The Alifa is a Karachi-based digital marketing and web development agency seeking a Google Ads Specialist for on-site work in Greater Kuala Lumpur. The role focuses on planning, setting up, and managing Google Ads campaigns across search, display, video, and related networks to drive qualified traffic, leads and sales for clients.

Responsibilities include keyword research, audience targeting, campaign setup, ad copywriting, bid and budget management, plus ongoing performance optimization.

Qualifications

• Strong proficiency in Google Ads campaign management including search, display and video.
• Hands-on experience with keyword research, audience targeting, bidding strategies and budget allocation.
• Ability to analyze performance data and make data-driven optimization decisions.
• Familiarity with Google Analytics or similar tools for tracking conversions.
• Skill in writing clear ad copy and improving landing pages to increase conversions.
• Understanding of SEO, PPC and social media advertising.
• Attention to detail and ability to manage multiple campaigns and deadlines.
• Excellent communication and teamwork in an on-site environment.

Responsibilities

• Plan, set up and manage Google Ads campaigns across search, display, video, and other networks.
• Conduct keyword research, audience targeting and campaign structuring.
• Write compelling ad copy and optimize landing pages for higher conversions.
• Manage bids, budgets and bid strategies to maximize ROAS.
• Track performance metrics, prepare reports and share insights with managers and designers.

Job description

Company Description

The Alifa is a digital marketing and web development agency based in Karachi, Pakistan, helping businesses build a strong online presence and convert digital attention into qualified leads and sales. The agency delivers end-to-end services, including website design and development, search engine optimization, digital marketing campaigns, graphic design, branding, and Amazon PL/FBA support. By combining strategy, design, development, and marketing, The Alifa tailors solutions to each client’s goals, audience, and growth stage. The team also partners with other agencies, offering behind-the-scenes delivery support enhanced by AI-driven workflows to extend digital capabilities for diverse projects.

Role Description

This is a full-time, on-site Google Ads Specialist role based in Greater Kuala Lumpur. The Google Ads Specialist will plan, set up, and manage Google Ads campaigns across search, display, video, and other relevant networks to drive qualified traffic, leads, and sales for clients. Day-to-day responsibilities include keyword research, audience targeting, campaign and ad group structuring, ad copywriting, bid and budget management, and ongoing performance optimization. The role also involves tracking and analyzing campaign metrics, preparing performance reports, and collaborating with account managers, designers, and developers to align campaigns with overall marketing and business objectives. The specialist is expected to stay current with Google Ads best practices, new features, and industry trends to continuously improve campaign results.

Qualifications

• Strong proficiency in Google Ads campaign management, including search, display, and video advertising.
• Hands‑on experience with keyword research, audience targeting, bidding strategies, and budget allocation.
• Ability to analyze performance data, interpret metrics, and make data‑driven optimization decisions.
• Familiarity with Google Analytics or similar tools for tracking conversions and measuring campaign effectiveness.
• Skill in writing clear, compelling ad copy and collaborating on landing page improvements to increase conversion rates.
• Understanding of broader digital marketing concepts, such as SEO, PPC, and social media advertising.
• Strong attention to detail, organizational skills, and the ability to manage multiple campaigns and deadlines.
• Effective communication skills and the ability to work collaboratively in an on‑site team environment.
• Relevant experience in agency or performance marketing settings is an advantage.
• Bachelor’s degree in marketing, business, communications, or a related field is preferred, or equivalent practical experience.