Digital Marketing Specialist

Moshlay Creatives; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

Moshlay Creatives in Lahore, Pakistan is seeking a Digital Marketing Specialist to plan and optimize paid and organic campaigns across search, social, content and analytics. You will connect campaign execution with landing-page quality, tracking and business outcomes.

Ideal candidates move between creative testing and performance analysis, balancing experimentation with data-driven optimization and clear reporting.

Qualifications

• Hands-on Google Ads and/or Meta Ads experience.
• Strong understanding of funnels, targeting and conversion tracking.
• Comfort reading campaign data and explaining next actions.
• Good written communication and attention to detail.
• Experience with GA4, GTM or reporting dashboards is a plus.

Responsibilities

• Plan and manage Google and Meta campaigns
• Research audiences, keywords and competitor positioning
• Monitor performance and build clear optimization recommendations
• Coordinate ad creative and landing-page requirements
• Maintain conversion tracking and reporting discipline

Skills

Google Ads

Meta Ads

Funnel knowledge

Conversion tracking

Written communication

Data analysis

Tools

GA4

GTM

Job description

Plan and optimize paid and organic digital campaigns across search, social, content and analytics.

Build

Clean builds, happy users.

Growth

Lahore, Pakistan

The role

What you will own as our Digital Marketing Specialist

You will help connect campaign execution with landing-page quality, tracking and business outcomes. We are looking for someone who can move between creative testing and performance analysis without treating them as separate jobs.

Responsibilities

• Plan and manage Google and Meta campaigns
• Research audiences, keywords and competitor positioning
• Monitor performance and build clear optimization recommendations
• Coordinate ad creative and landing-page requirements
• Maintain conversion tracking and reporting discipline

What we are looking for

• Hands-on Google Ads and/or Meta Ads experience
• Strong understanding of funnels, targeting and conversion tracking
• Comfort reading campaign data and explaining next actions
• Good written communication and attention to detail
• Experience with GA4, GTM or reporting dashboards is a plus