Google Ads Specialist

SolutionInn

Lahore

On-site

PKR 16,611,000 - 33,223,000

Full time

5 days ago

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Benefits offered by this job

Career growth opportunities

Access to latest marketing tools & AI

Performance-based recognition and奖励

Job summary

SolutionInn is seeking an experienced Google Ads Specialist to manage high-performing campaigns across Google Search, Display, YouTube, Shopping, and Performance Max for USA & Canada markets. The role requires expertise in Google Ads automation, GMC, GA4 tracking, and conversion optimization to scale large campaigns.

You will plan, launch, and optimize campaigns, manage feeds and diagnostics in GMC, and use GTM/GA4 for accurate conversion tracking.

Qualifications

Minimum 2+ years of Google Ads experience.
Google Ads Certifications preferred.
Experience managing high-budget campaigns in USD markets.
Prior experience in EdTech, eCommerce, or student-focused platforms is a plus.
Strong knowledge of GMC, GA4, GTM.
Experience with Performance Max optimization.

Responsibilities

Plan, launch, and optimize Google Ads campaigns targeting US & Canadian audiences.
Manage Search, Display, YouTube, Shopping, and Performance Max campaigns.
Handle Google Merchant Center feeds, product diagnostics, feed optimization, and policy troubleshooting.
Improve CTR, CPC, CPA, ROAS, and conversion rates through data-driven optimization.
Monitor campaign learning phases, audience signals, geo-targeting, and budget scaling strategies.
Set up and maintain accurate conversion tracking using Google Ads, GTM, and GA4.
Analyze low-conversion issues, funnel drop-offs, tracking gaps, and performance fluctuations.
Create remarketing and audience segmentation strategies.
Conduct A/B testing for ad creatives, landing pages, bidding strategies, and offers.
Generate performance reports with actionable insights and scaling recommendations.
Stay updated with Google Ads AI automation, Performance Max updates, and North American market trends.

Skills

Google Ads

Performance Max

Audience targeting

Remarketing

Conversion tracking

Budget scaling

Landing page CRO

Funnel analysis

Tools

Google Merchant Center (GMC)

GA4

GTM

YouTube Ads

Search campaigns

Shopping campaigns

Job description

Job Description:

We are looking for an experienced Google Ads Specialist to manage and scale high-performing campaigns across Google Search, Display, YouTube, Shopping, and Performance Max for USA & Canada markets. The ideal candidate should have strong expertise in Google Ads automation, GMC (Google Merchant Center), GA4 tracking, conversion optimization, and performance troubleshooting for large-scale campaigns.

Job Responsibilities

Plan, launch, and optimize Google Ads campaigns targeting US & Canadian audiences.
Manage Search, Display, YouTube, Shopping, and Performance Max campaigns.
Handle Google Merchant Center feeds, product diagnostics, feed optimization, and policy troubleshooting.
Improve CTR, CPC, CPA, ROAS, and conversion rates through data-driven optimization.
Monitor campaign learning phases, audience signals, geo-targeting, and budget scaling strategies.
Set up and maintain accurate conversion tracking using Google Ads, GTM, and GA4.
Analyze low-conversion issues, funnel drop-offs, tracking gaps, and performance fluctuations.
Create remarketing and audience segmentation strategies.
Conduct A/B testing for ad creatives, landing pages, bidding strategies, and offers.
Generate performance reports with actionable insights and scaling recommendations.
Stay updated with Google Ads AI automation, Performance Max updates, and North American market trends.