Senior Google Ads Expert

EZE GROW; Lahore; On-site; PKR 2,400,000 - 4,000,000; Full time

Job summary

EZE GROW in Lahore is seeking a Senior Google Ads Expert to plan, launch, and optimize paid search campaigns for client objectives. You will translate business goals into measurable strategies and improve results through structured testing and analysis.

The role requires advanced hands-on experience with Google Ads, GA, and GTM, plus a data-driven, test-and-learn approach to optimization.

Qualifications

• Hands-on experience managing Google Ads accounts at scale.
• Strong command of search campaigns, match types, and keyword analysis.
• Experience with conversion tracking and GA/GT M setup.

Responsibilities

• Develop Google Ads strategies, campaign structures, keyword plans and budgets.
• Build and manage Search, Display, Shopping and YouTube campaigns with tests.
• Monitor spend, diagnose issues, and optimize against KPIs.
• Use Analytics and Tracking to evaluate traffic quality and ROAS.
• Prepare performance reports and communicate recommendations.
• Stay updated on Google Ads changes and maintain campaign documentation.

Skills

Google Ads

PPC

Campaign Management

Analytics

Conversion Tracking

ROAS optimization

A/B testing

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Excel/Sheets

Job description

Job Description

EZE GROW is seeking a Senior Google Ads Expert to plan, launch, and optimize paid search campaigns for clients and business objectives. This Lahore-based role suits a performance marketer who can translate commercial goals into measurable advertising strategies and improve results through structured testing and analysis.

Responsibilities

• Develop Google Ads strategies, campaign structures, keyword plans, and budgets aligned with target audiences and conversion goals.
• Build and manage Search, Display, Shopping, and YouTube campaigns, including ad groups, targeting, bidding, and creative tests.
• Monitor spend and performance, diagnose delivery or conversion issues, and optimize campaigns against agreed KPIs.
• Use Google Analytics and conversion tracking to evaluate traffic quality, attribution, and return on ad spend.
• Prepare clear performance reports, communicate findings and recommendations, and coordinate improvements with relevant teams or clients.
• Stay current with Google Ads platform changes, policies, and best practices; maintain accurate campaign documentation.

Job Specification

• Advanced hands-on experience managing Google Ads accounts and campaign budgets at scale.
• Strong command of Search campaign structure, keyword research, match types, negative keywords, and search query analysis.
• Practical skills in bidding strategies, budget pacing, audience targeting, ad extensions, and landing-page testing.
• Experience setting up and validating conversion tracking with Google Analytics and Google Tag Manager.
• Ability to interpret performance metrics such as CPA, ROAS, CTR, CPC, conversion rate, and impression share.
• Proficiency with spreadsheets and reporting dashboards; able to turn data into actionable recommendations.
• Clear communication, attention to detail, sound prioritization, and a test-and-learn approach to optimization.