Google And Meta Ads Expert

Pulse IT Solutions; Lahore; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Pulse IT Solutions in Lahore seeks a Google and Meta Ads Expert to plan, launch, and optimize paid campaigns for healthcare marketing objectives. You will turn campaign data into actionable improvements and clearly communicate results to the team.

The role requires practical experience with Google Ads and Meta Ads Manager, strong analytical skills, and the ability to manage budgets, track conversions, and report performance. Based in Lahore, the position is on-site.

Qualifications

• Hands-on experience creating and managing Google Ads campaigns.
• Experience with Meta Ads Manager campaigns and optimization.
• Ability to write and test concise ad copy and landing-page improvements.
• Strong analytical skills with KPI interpretation (CTR, CPC, CPA, ROAS).
• Proficiency in preparing performance reports with spreadsheets.

Responsibilities

• Build, manage, and optimize Google Ads and Meta Ads campaigns across search, display, and social placements.
• Conduct keyword, audience, and competitor research to inform targeting and messaging.
• Develop and test ad copy, creative variations, bidding strategies, and landing-page recommendations.
• Monitor budgets, pacing, conversions, and performance; adjust settings to improve efficiency.
• Set up and validate conversion tracking and analytics integrations; coordinate with team members.
• Stay current with platform updates and apply relevant changes to campaigns.

Skills

Google Ads

Meta Ads Manager

Analytics interpretation

Tools

Google Analytics

Meta Pixel

Job description

Job Description

Pulse IT Solutions is seeking a Google and Meta Ads Expert to plan, launch, and optimize paid advertising campaigns for healthcare marketing objectives. This Lahore-based role suits a hands-on digital advertising professional who can turn campaign data into practical improvements and communicate results clearly.

Responsibilities

• Build, manage, and optimize campaigns across Google Ads and Meta Ads, including search, display, and social placements as appropriate.
• Conduct keyword, audience, and competitor research to inform targeting, campaign structure, and messaging.
• Develop and test ad copy, creative variations, bidding strategies, and landing-page recommendations.
• Monitor budgets, pacing, conversions, and campaign performance; adjust settings to improve efficiency and outcomes.
• Set up and validate conversion tracking, pixels, and analytics integrations, coordinating with relevant team members when needed.
• Keep current with advertising platform updates and apply relevant changes to campaign practices.

Job Specification

• Practical experience creating and managing campaigns in Google Ads and Meta Ads Manager.
• Working knowledge of campaign structures, keyword research, audience targeting, bidding, budget pacing, and conversion optimization.
• Ability to write and test concise ad copy and collaborate on creative and landing-page improvements.
• Familiarity with Google Analytics, conversion tracking, Meta Pixel, and campaign measurement fundamentals.
• Strong analytical skills, including interpreting KPIs such as CTR, CPC, CPA, conversion rate, and ROAS.
• Proficiency with spreadsheets and the preparation of accurate, easy-to-understand performance reports.
• Organized, detail-oriented approach to managing multiple campaigns, deadlines, and budgets.