Google Ads Specialist - Data-Driven Growth Expert

The Alifa; Pakistan; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

The Alifa is a Karachi-based digital marketing and web development agency seeking a Google Ads Specialist for on-site work in Greater Kuala Lumpur. The role focuses on planning, setting up, and managing Google Ads campaigns across search, display, video, and related networks to drive qualified traffic, leads and sales for clients.

Responsibilities include keyword research, audience targeting, campaign setup, ad copywriting, bid and budget management, plus ongoing performance optimization.

Qualifications

• Strong proficiency in Google Ads campaign management including search, display and video.
• Hands-on experience with keyword research, audience targeting, bidding strategies and budget allocation.
• Ability to analyze performance data and make data-driven optimization decisions.
• Familiarity with Google Analytics or similar tools for tracking conversions.
• Skill in writing clear ad copy and improving landing pages to increase conversions.
• Understanding of SEO, PPC and social media advertising.
• Attention to detail and ability to manage multiple campaigns and deadlines.
• Excellent communication and teamwork in an on-site environment.

Responsibilities

• Plan, set up and manage Google Ads campaigns across search, display, video, and other networks.
• Conduct keyword research, audience targeting and campaign structuring.
• Write compelling ad copy and optimize landing pages for higher conversions.
• Manage bids, budgets and bid strategies to maximize ROAS.
• Track performance metrics, prepare reports and share insights with managers and designers.

Job description

The Alifa is a Karachi-based digital marketing and web development agency seeking a Google Ads Specialist for on-site work in Greater Kuala Lumpur. The role focuses on planning, setting up, and managing Google Ads campaigns across search, display, video, and related networks to drive qualified traffic, leads and sales for clients.

Responsibilities include keyword research, audience targeting, campaign setup, ad copywriting, bid and budget management, plus ongoing performance optimization.