Premium Ice Cream Category Strategy & Planning Lead

Magnum RFM Ice Cream Inc.; Pasig; On-site; PHP 900,000 - 1,100,000; Full time

Job summary

Magnum RFM Ice Cream, Inc. in Pasig, Philippines, seeks an Assistant Manager for Category Strategy & Planning to lead take-home ice cream programs and drive growth.

You will collaborate with Brand Marketing and Field Sales to translate brand plans into scalable trade activations, analyze performance, and develop growth strategies across channels. The role requires 2–3 years in trade marketing or related fields, data analytics experience in FMCG, and strong leadership, communication, and

Qualifications

• 2-3 years of experience in trade marketing
• 1 year relevant experience in shopper marketing or field sales or key account management is a plus
• Data analytics experience within an FMCG environment
• Strong analytical, numerical, communication, and leadership skills
• Advanced understanding of category, customers, channels and trade marketing practices
• Thinks end-to-end and takes ownership for results
• Comfortable working in a fast-moving, evolving organization
• Values collaboration, clarity and low-ego ways of working

Responsibilities

• Take accountability on total performance of their brands: Magnum, Mass Premium, Crema Prima, Cobranding, Ben and Jerry’s
• Monitor and analyze channel, brand, area, and customer sales performance to identify opportunities to grow the ice cream category and to ensure more accurate forecast per SKU within his/her brands
• Develop Category Growth & Market Development Strategies based on category, shopper, and market insights that flow through to annual Omni-business plans for customers
• Lead business decisions by recommending strategic actions grounded in Net Revenue Management (NRM) levers to optimize the profitability of the company
• Work with the Ice Cream Business Units and Shopper & Channel Marketing teams in translating Brand Plans into holistic and scalable Ice Cream Programs
• Create compelling sell-in stories rooted in data and market insights for New Product innovations that will bring sales growth to total Ice Cream category
• Lead Premium Category Operations and land Perfect Launches with forecasting & demand planning, overseeing end-to-end launch networks and managing perfect execution of 360 brand campaigns across different selling channels
• Establish and monitor Category & Channel Principles thru Perfect Store program to support the Sales team with recommendations and guidance for Availability & Assortment, Discoverability, Activations and Media

Job description

Magnum RFM Ice Cream, Inc. in Pasig, Philippines, seeks an Assistant Manager for Category Strategy & Planning to lead take-home ice cream programs and drive growth.

You will collaborate with Brand Marketing and Field Sales to translate brand plans into scalable trade activations, analyze performance, and develop growth strategies across channels. The role requires 2–3 years in trade marketing or related fields, data analytics experience in FMCG, and strong leadership, communication, and