Shopper and Channel Marketing Executive

Magnum RFM Ice Cream Inc.; Pasig; On-site; PHP 500,000 - 900,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible ways of working

Health, wellbeing and life balance

Time off to rest and recharge

Learning and development opportunities

Job summary

Magnum RFM Ice Cream Inc. seeks a dynamic Trade Marketing professional to grow Selecta’s offline and online presence.

You will partner with Field Sales, Aggregator, and Online partners to improve availability, visibility, and activation in trade, while analyzing shopper and channel performance to uncover growth opportunities. You’ll translate brand priorities into shopper programs, land in-trade initiatives, and drive omni-channel expansion across eCommerce and retailer platforms.

Qualifications

• Experience in trade, shopper marketing, channel strategy, or field sales within FMCG.
• Strong data analytics skills and ability to tell a data-driven story.
• Familiarity with PowerBI and AFOSAP database tools.

Responsibilities

• Translates brand and retail priorities into Ice Cream shopper and channel programs focusing on availability, visibility and activation.
• Partner with Field Sales to land shopper and channel programs in-trade and meet annual targets.
• Analyze channel, brand, area, and customer performance to identify opportunities for growth.
• Use shopper and category growth drivers, channel insights and retail trends to sharpen plans.
• Co-establish governance with Development Groups to ensure plan follow-through and timely delivery.
• Drive omni-channel growth by partnering with Digital Commerce teams to maximize online touchpoints.

Skills

Data analytics

PowerBI

AFOSAP database tools

Storytelling with data

Tools

PowerBI

Job description

This role will be tasked with growing the assigned Selecta Ice Cream offline and online business by working with our Field Sales, Aggregator, and Online customer partners to enhance availability, visibility, and activation plans in trade. Also, this role will be responsible for analyzing shopper, channel, area, and customer performance to identify opportunities for in-store business growth and increased online penetration in our big box and retailers.

What you'll be responsible for

Translates Brand & Retail priorities into Ice Cream Shopper & Channel programs in terms of availability, visibility and activation.

Partner with Field Sales in landing shopper and channel programs in-trade, and achieving annual targets.

Analyze channel, brand, area, and customer performance to identify opportunities to grow the ice cream category.

Use shopper and category growth drivers, channel insights, shopping missions and retail trends to sharpen plans.

Co-establish governance and rhythm with other Development Groups to ensure follow through of plans created.

Complete post-launch evaluation to measure effectivity of total channel programs.

Establish strong governance, ways of working, process improvements, or cross-functional engagement routines to ensure timely execution and effective delivery of key SCM priorities.

Directly reporting to the Senior Shopper and Channel Assistant Marketing Manager.

Drive omni-channel growth by partnering with Digital Commerce teams to maximize online touchpoints, strengthen digital shelf presence, improve online conversion, and accelerate growth across eCommerce, quick commerce, and retailer-owned online platforms.

Reports to the Shopper & Channel Marketing Managers for Modern Trade and General Trade, collaborating closely with cross-functional teams to deliver channel growth objectives.

We're looking for someone who

Has experience in trade, shopper marketing, channel strategy, or field salesand can operate confidently in the fast-moving consumer goods industry

Brings strong skills in data analytics, and is familiar with the use of PowerBI/AFOSAP database tools

Is capable of high-level data and business storytelling

Can work well under tight deadlines

Thinks end-to-end and takes ownerships for results

Is comfortable working in a fast-moving, evolving organisation

Values collaboration, clarity and low-ego ways of working

What you'll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities

Unlock job insights

Magnum RFM Ice Cream, Inc. (MRIC) proudly calls the Philippines home, with roots tracing back to 1990 when Selecta Ice Cream began operations in Manggahan, Pasig City.

In 1999, a joint venture between Unilever and RFM Corporation formed Unilever RFM Ice Cream, Inc. (URIC), building a strong foundation for innovation and category leadership. In December 2025, the business entered a new chapter, becoming an independent company as part of The Magnum Ice Cream Company and transitioning to Magnum RFM Ice Cream, Inc.

Today, MRIC brings its portfolio of iconic brands—Magnum, Selecta, Cornetto, Birthday, and Ben & Jerry's to millions of Filipinos nationwide.

#LifeTastesBetterWithIceCream

Magnum RFM Ice Cream, Inc. (MRIC) proudly calls the Philippines home, with roots tracing back to 1990 when Selecta Ice Cream began operations in Manggahan, Pasig City.

In 1999, a joint venture between Unilever and RFM Corporation formed Unilever RFM Ice Cream, Inc. (URIC), building a strong foundation for innovation and category leadership. In December 2025, the business entered a new chapter, becoming an independent company as part of The Magnum Ice Cream Company and transitioning to Magnum RFM Ice Cream, Inc.

Today, MRIC brings its portfolio of iconic brands—Magnum, Selecta, Cornetto, Birthday, and Ben & Jerry's to millions of Filipinos nationwide.