Omni-Channel Shopper Marketing Lead

Magnum RFM Ice Cream, Inc. (Selecta Philippines); Pasig; Vor Ort; PHP 781.000 - 1.562.000; Vollzeit

Benefits dieser Stelle

Market pay

Flexible work

Wellbeing support

Time off

Learning opportunities

Zusammenfassung

Magnum RFM Ice Cream, Inc. (Selecta Philippines) is seeking a Senior Shopper & Channel Marketing Manager to grow our offline and online ice cream business by collaborating with Field Sales, Aggregator and Online partners.

You will analyze shopper, channel, area and customer performance to identify opportunities for in-store growth and online penetration. You will translate brand priorities into shopper and channel programs, land in-trade initiatives with Field Sales, and drive omni-channel

Qualifikationen

• Experience in trade, shopper marketing, channel strategy, or field sales in FMCG.
• Strong data analytics skills and ability to tell a data-driven story.
• Ability to work under tight deadlines and own results.

Aufgaben

• Translate Brand & Retail priorities into Ice Cream Shopper & Channel programs in terms of availability, visibility and activation.
• Partner with Field Sales in landing shopper and channel programs in-trade, and achieving annual targets.
• Analyze channel, brand, area, and customer performance to identify opportunities to grow the ice cream category.
• Use shopper and category growth drivers, channel insights, shopping missions and retail trends to sharpen plans.
• Co-establish governance and rhythm with other Development Groups to ensure follow through of plans created.
• Complete post-launch evaluation to measure effectivity of total channel programs.
• Establish strong governance, ways of working, process improvements, or cross-functional engagement routines to ensure timely execution and effective delivery of key SCM priorities.
• Directly reporting to the Senior Shopper and Channel Assistant Marketing Manager.
• Drive omni-channel growth by partnering with Digital Commerce teams to maximize online touchpoints, strengthen digital shelf presence, improve online conversion, and accelerate growth across eCommerce, quick commerce, and retailer-owned online platforms.
• Reports to the Shopper & Channel Marketing Managers for Modern Trade and General Trade, collaborating closely with cross-functional teams to deliver channel growth objectives.

Kenntnisse

Data analytics

Channel strategy

Trade marketing

Communication

Tools

PowerBI

AFOSAP

Jobbeschreibung

Magnum RFM Ice Cream, Inc. (Selecta Philippines) is seeking a Senior Shopper & Channel Marketing Manager to grow our offline and online ice cream business by collaborating with Field Sales, Aggregator and Online partners.

You will analyze shopper, channel, area and customer performance to identify opportunities for in-store growth and online penetration. You will translate brand priorities into shopper and channel programs, land in-trade initiatives with Field Sales, and drive omni-channel