Category Strategy & Planning Assistant Manager - Premium Brands

Magnum RFM Ice Cream Inc.; Pasig; Presencial; PHP 900.000 - 1.100.000; Jornada completa

Descripción de la vacante

Magnum RFM Ice Cream, Inc. in Pasig, Philippines, seeks an Assistant Manager for Category Strategy & Planning to lead take-home ice cream programs and drive growth.

You will collaborate with Brand Marketing and Field Sales to translate brand plans into scalable trade activations, analyze performance, and develop growth strategies across channels. The role requires 2–3 years in trade marketing or related fields, data analytics experience in FMCG, and strong leadership, communication, and

Formación

• 2-3 years of experience in trade marketing
• 1 year relevant experience in shopper marketing or field sales or key account management is a plus
• Data analytics experience within an FMCG environment
• Strong analytical, numerical, communication, and leadership skills
• Advanced understanding of category, customers, channels and trade marketing practices
• Thinks end-to-end and takes ownership for results
• Comfortable working in a fast-moving, evolving organization
• Values collaboration, clarity and low-ego ways of working

Responsabilidades

• Take accountability on total performance of their brands: Magnum, Mass Premium, Crema Prima, Cobranding, Ben and Jerry’s
• Monitor and analyze channel, brand, area, and customer sales performance to identify opportunities to grow the ice cream category and to ensure more accurate forecast per SKU within his/her brands
• Develop Category Growth & Market Development Strategies based on category, shopper, and market insights that flow through to annual Omni-business plans for customers
• Lead business decisions by recommending strategic actions grounded in Net Revenue Management (NRM) levers to optimize the profitability of the company
• Work with the Ice Cream Business Units and Shopper & Channel Marketing teams in translating Brand Plans into holistic and scalable Ice Cream Programs
• Create compelling sell-in stories rooted in data and market insights for New Product innovations that will bring sales growth to total Ice Cream category
• Lead Premium Category Operations and land Perfect Launches with forecasting & demand planning, overseeing end-to-end launch networks and managing perfect execution of 360 brand campaigns across different selling channels
• Establish and monitor Category & Channel Principles thru Perfect Store program to support the Sales team with recommendations and guidance for Availability & Assortment, Discoverability, Activations and Media

Descripción del empleo

Category Strategy & Planning Assistant Manager - Premium Brands

The Premium Category Strategy and Planning Assistant Manager role is responsible for understanding the insights and opportunities within the category which will lead to market-making plans. In addition, this role leads in establishing and monitoring category & channel principles to guide the execution of growth initiatives to be implemented in trade.

This role is the liaison between Brand Marketing teams and Field Sales, ensuring seamless flow-through of Core Take Home brand campaigns into holistic and scalable trade executions. This includes landing impactful activation programs with partners to improve brand visibility and improving brand presence and campaign execution across trade.

What you'll be responsible for

This role will handle Category Strategy & Planning for Take Home Ice Cream, in which they need to:

Take accountability on total performance of their brands: Magnum, Mass Premium, Crema Prima, Cobranding, Ben and Jerry’s

Monitor and analyze channel, brand, area, and customer sales performance to identify opportunities to grow the ice cream category and to ensure more accurate forecast per SKU within his/her brands

Develop Category Growth & Market Development Strategies based on category, shopper, and market insights that flow through to annual Omni-business plans for customers

Lead business decisions by recommending strategic actions grounded in Net Revenue Management (NRM) levers to optimize the profitability of the company. This included analysis of internal and external data that will be transformed into NRM-led growth drivers for the total Ice Cream Category as well as managing of total NRM network

Work with the Ice Cream Business Units and Shopper & Channel Marketing teams in translating Brand Plans into holistic and scalable Ice Cream Programs

Create compelling sell-in stories rooted in data and market insights for New Product innovations that will bring sales growth to total Ice Cream category

Lead Premium Category Operations and land Perfect Launches with forecasting & demand planning, overseeing end-to-end launch networks and managing perfect execution of 360 brand campaigns across different selling channels

Establish and monitor Category & Channel Principles thru Perfect Store program to support the Sales team with recommendations and guidance for Availability & Assortment, Discoverability, Activations and Media

We're looking for someone who

Has around 2-3 years of experience in trade marketing, and 1 year relevant experience in shopper marketing or field sales or key account management is a plus

Has experience in data analytics within an FMCG environment

Brings strong analytical, numerical, communication, and leadership skills

Has advanced understanding of category, customers, channels and trade marketing practices

Thinks end-to-end and takes ownerships for results

Is comfortable working in a fast-moving, evolving organisation

Values collaboration, clarity and low-ego ways of working

What you'll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

Market-competitive pay and performance related rewards

Flexible ways of working

Support for health, wellbeing and life outside of work

Time off to rest and recharge

Ongoing learning and development opportunities

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Magnum RFM Ice Cream, Inc. (MRIC) proudly calls the Philippines home, with roots tracing back to 1990 when Selecta Ice Cream began operations in Manggahan, Pasig City.

In 1999, a joint venture between Unilever and RFM Corporation formed Unilever RFM Ice Cream, Inc. (URIC), building a strong foundation for innovation and category leadership. In December 2025, the business entered a new chapter, becoming an independent company as part of The Magnum Ice Cream Company and transitioning to Magnum RFM Ice Cream, Inc.

Today, MRIC brings its portfolio of iconic brands—Magnum, Selecta, Cornetto, Birthday, and Ben & Jerry’s to millions of Filipinos nationwide.

#LifeTastesBetterWithIceCream

Magnum RFM Ice Cream, Inc. (MRIC) proudly calls the Philippines home, with roots tracing back to 1990 when Selecta Ice Cream began operations in Manggahan, Pasig City.

In 1999, a joint venture between Unilever and RFM Corporation formed Unilever RFM Ice Cream, Inc. (URIC), building a strong foundation for innovation and category leadership. In December 2025, the business entered a new chapter, becoming an independent company as part of The Magnum Ice Cream Company and transitioning to Magnum RFM Ice Cream, Inc.

Today, MRIC brings its portfolio of iconic brands—Magnum, Selecta, Cornetto, Birthday, and Ben & Jerry’s to millions of Filipinos nationwide.

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