Performance Marketing VA

VA Masters; Oroquieta; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

vamasters, Inc. is actively seeking a hands-on Growth Marketing Lead to architect and grow our client acquisition channels from the ground up.

You will design, launch, and test new channels such as paid ads, email, LinkedIn, outbound, and referrals on a lean budget, and scale the successful efforts into repeatable growth engines. The role requires questioning assumptions, basing decisions on data, and confidently challenging leadership when numbers indicate a different path.

Qualifications

• Proven experience building at least one marketing or lead generation channel from zero with measurable results.
• Hands-on experience running paid campaigns (Meta/Facebook, Google, LinkedIn).
• Strong understanding of funnel metrics and diagnosing why leads don’t convert.
• Resourceful prospect research skills to find specific people and companies online.
• Analytical mindset with a habit of asking questions before proposing solutions.
• Excellent written and spoken English.

Responsibilities

• Build, launch, and test new acquisition channels (paid, email, LinkedIn, outbound, referrals).
• Run small-budget experiments, measure, and decide what to scale or stop.
• Track full funnel from lead to signed client with focus on cost per client.
• Design lead qualification elements like landing pages and targeting.
• Research target businesses and decision makers using LinkedIn and other sources.
• Write and run personalized outreach campaigns for prospective clients.
• Leverage existing assets including client base and referral programs.
• Work with sales to improve lead handoff and follow-up.
• Report results with clear recommendations, including what not to pursue.
• Gradually own growth strategy as channels prove.

Skills

Channel development

Paid campaigns

Funnel metrics

Prospect research

Analytical thinking

English proficiency

AI tools

Decision making

Self-directed

Communication

Job description

Job Summary: Our company is hiring a hands‑on Growth Marketing Lead to build our next client acquisition channels from the ground up. Our organic and AI search channel already brings in most of our clients. Now we need someone who can design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the ones that work into repeatable growth engines. Our best fit is a resourceful person who asks the right questions before jumping to answers, backs decisions with data, and has the confidence to challenge leadership when the numbers point elsewhere.

Key Responsibilities:

• Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals

• Run small‑budget experiments, measure results quickly, and decide what to scale, change, or stop

• Track the full funnel from lead to signed client, focusing on lead quality and cost per client rather than only cost per lead

• Design lead qualification elements such as landing pages, form questions, and targeting to attract high‑intent prospects

• Research and identify target businesses and decision makers using LinkedIn, Sales Navigator, review sites, and other sources

• Write and run personalized outreach campaigns for prospective clients

• Make the most of existing assets, including our client base, reviews, referral program, and partner relationships

• Work closely with the sales team to improve lead handoff and follow‑up

• Report on results with clear recommendations, including what not to pursue

• Gradually take ownership of growth strategy as channels are proven

Mandatory Skills:

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results

• Hands‑on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)

• Strong understanding of funnel metrics and the ability to diagnose why leads do not convert

• Resourceful prospect research skills, including finding specific people and companies online

• Strong analytical and problem‑solving skills, with a habit of asking questions before proposing solutions

• Excellent written and spoken English

• Comfortable using AI tools to work faster while applying independent judgment

• Confidence to share opinions, prioritize, and push back with clear reasoning

• Dependable, meticulous, and self‑directed in your work

• Solid communication skills

Preferred Skills:

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia

• Background in outsourcing, staffing, or professional services marketing

• Experience with LinkedIn Sales Navigator and cold outreach

• Experience with email marketing and automation platforms

• Experience building or growing referral or partnership programs

• Familiarity with landing page builders and conversion optimization

• Track record of getting results with small test budgets

Why Join Us: This is a rare chance to build a growth function with your own hands, with direct access to leadership and real influence over decisions. We value clear thinking, honest opinions, and experiments that teach us something. If you prove a channel, the role grows with you.