Performance Marketing VA

Tavor Perry; Vigan; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Tavor Perry in the Philippines is seeking a hands-on Growth Marketing Lead to build new client acquisition channels from scratch. This role focuses on designing, launching, and testing paid, email, LinkedIn, outbound, and referral channels on a lean budget.

You will use data to back decisions, challenge leadership when numbers point elsewhere, and work with the sales team to improve lead handoffs. You will gradually own growth strategy as channels prove their value.

Qualifications

• Proven experience building at least one marketing or lead generation channel from zero with measurable results.

Responsibilities

• Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals.
• Run small-budget experiments, measure outcomes quickly, and decide what to scale, change, or stop.
• Track the whole funnel from lead to signed client with a focus on lead quality and cost per client.
• Design lead qualification elements such as landing pages, form questions, and targeting to attract high-intent prospects.
• Research target businesses and decision makers with LinkedIn, Sales Navigator, review sites, and other sources.
• Write and run personalized outreach campaigns for prospective clients.
• Leverage client base, reviews, referral program, and partner relationships.
• Partner with sales to improve lead handoff and follow-up.
• Report results with clear recommendations, including what to leave alone.
• Gradually take over growth strategy as channels are proven.

Skills

Lead generation

Paid campaigns

Funnel analytics

Prospect research

Questioning mindset

English communication

AI tools usage

Opinionated yet constructive

Self-reliance

Clear prioritization

Tools

LinkedIn Sales Navigator

Landing page builders

Email marketing platforms

Job description

Job Summary: We plan to hire a hands-on Growth Marketing Lead to build our next client acquisition channels from scratch. Our organic and AI search channel already brings in most of our clients, so now we need someone who can design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget and turn the ones that work into repeatable growth engines. We're picturing someone resourceful who asks the right questions before jumping to answers, uses data to back decisions, and is confident enough to challenge leadership when the numbers point somewhere else.

Key Responsibilities:

• Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals

• Run small-budget experiments, measure outcomes quickly, and decide what to scale, change, or stop

• Track the whole funnel from lead to signed client, with a focus on lead quality and cost per client rather than cost per lead alone

• Design lead qualification elements such as landing pages, form questions, and targeting to bring in high-intent prospects

• Research and identify target businesses and decision makers with LinkedIn, Sales Navigator, review sites, and other sources

• Write and run personalized outreach campaigns for prospective clients

• Make full use of existing assets, including our client base, reviews, referral program, and partner relationships

• Partner with the sales team to improve lead handoff and follow-up

• Report results with clear recommendations, including what to leave alone

• Gradually take over growth strategy as channels are proven

Mandatory Skills:

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results

• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)

• Strong understanding of funnel metrics and the ability to work out why leads don't convert

• Resourceful prospect research skills, including finding specific people and companies online

• Strong analytical and problem-solving skills, with a habit of asking questions before proposing answers

• Excellent written and spoken English

• Comfortable using AI tools to work faster while relying on independent judgment

• Confidence to share opinions, prioritize, and push back with clear reasoning

• Diligent, accurate, and self-reliant

• Strong communication skills

Preferred Skills:

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia

• Background in outsourcing, staffing, or professional services marketing

• Experience with LinkedIn Sales Navigator and cold outreach

• Experience with email marketing and automation platforms

• Experience creating or growing referral or partnership programs

• Familiarity with landing page builders and conversion optimization

• Track record of producing results on small test budgets

Why Join Us: This is a rare opportunity to build a growth function from the ground up, with direct access to leadership and real influence over decisions. We value clear thinking, honest opinions, and experiments that teach us something. Each channel you prove widens the scope of your role.