Growth Marketing Lead

VA Masters; Cavite City; On-site; PHP 900,000 - 1,700,000; Full time

Job summary

vamasters, Inc. is seeking a hands-on Growth Marketing Lead to design, launch, and test new client acquisition channels from scratch. The role covers paid, email, LinkedIn, outbound, and referrals, with lean budgets and rapid testing to identify scalable engines.

You’ll steer the full funnel, optimize lead quality and cost per client, and craft high-intent landing pages and outreach. A data-driven mindset and strong English communication are essential.

Qualifications

• Proven experience building at least one marketing or lead generation channel from zero with measurable results.
• Hands-on experience running paid campaigns (Meta/Facebook, Google, or LinkedIn Ads).
• Strong grasp of funnel metrics and diagnosing why leads don’t convert.
• Resourceful prospect research skills to locate people and companies online.
• Strong analytical and problem-solving skills with data-driven decision making.
• Excellent written and spoken English.
• Comfortable using AI tools to move faster while applying independent judgment.
• Confidence to voice opinions and push back with clear reasoning.
• Responsible, observant, and capable of working with little oversight.
• Strong communication skills.

Responsibilities

• Create, launch, and test new acquisition channels (paid, email, LinkedIn, outbound, referrals).
• Run small-budget experiments and decide what to scale or stop.
• Follow the full funnel from lead to client with focus on quality and cost per client.
• Shape lead qualifications and targeting to attract high-intent prospects.
• Research target businesses and decision makers via LinkedIn and review sites.
• Write and run personalized outreach campaigns to prospective clients.
• Leverage existing assets like client base and referral programs for growth.
• Collaborate with sales to improve lead handoff and follow-up.
• Report results with clear recommendations and what not to pursue.
• Take ownership of growth strategy as channels prove themselves.

Skills

Channel development

Paid campaigns

Funnel metrics

Prospect research

Analytical thinking

English communication

AI tools usage

Questioning leadership

Self-management

Clear communication

Tools

Facebook Ads

Google Ads

LinkedIn Ads

Sales Navigator

Job description

Job Summary: We're zeroing in on a hands-on Growth Marketing Lead to build our next client acquisition channels from scratch. Our organic and AI search channel already delivers most of our clients. What we need now is someone who can design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the winners into repeatable growth engines. The person who will shine here is resourceful, asks the right questions before jumping to answers, backs decisions with data, and is confident enough to challenge leadership when the numbers point elsewhere.

Key Responsibilities:

• Create, launch, and test new acquisition channels, such as paid ads, email, LinkedIn, outbound, and referrals
• Run small-budget experiments, read the results quickly, and decide what to scale, change, or stop
• Follow the full funnel from lead to signed client, with attention to lead quality and cost per client rather than cost per lead alone
• Shape lead qualification elements like landing pages, form questions, and targeting so they attract high-intent prospects
• Research target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources
• Write and run personalized outreach campaigns aimed at prospective clients
• Get more out of existing assets, including our client base, reviews, referral program, and partner relationships
• Partner with the sales team to improve lead handoff and follow-up
• Report results with clear recommendations, including what is not worth pursuing
• Step by step, take over ownership of growth strategy as channels prove themselves

Mandatory Skills:

• Proven experience building at least one marketing or lead generation channel from zero, with measurable results
• Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
• Strong grasp of funnel metrics and the ability to diagnose why leads do not convert
• Resourceful prospect research skills, including tracking down specific people and companies online
• Strong analytical and problem-solving skills, with a habit of asking questions before proposing solutions
• Excellent written and spoken English
• Comfortable using AI tools to move faster while applying independent judgment
• Confidence to voice opinions, set priorities, and push back with clear reasoning
• Responsible, observant, and capable of working with little oversight
• Strong communication skills

Preferred Skills:

• Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
• Background in outsourcing, staffing, or professional services marketing
• Experience with LinkedIn Sales Navigator and cold outreach
• Experience with email marketing and automation platforms
• Experience building or growing referral or partnership programs
• Familiarity with landing page builders and conversion optimization
• Track record of getting results with small test budgets

Why Join Us:

Step into a rare chance to build a growth function with your own hands, with direct access to leadership and real influence over decisions. We value clear thinking, honest opinions, and experiments that teach us something. Prove a channel, and the role grows with you.